Twitter is a tool used for many purposes, or just a few. It is up to you to use Twitter as it fits your personal and business needs. Many people find that Twitter is so flexible that it can be easily used for any need, large or small. It seems that one of the most important ways to use Twitter is as a tool to direct traffic to blogs, websites or retail outlets online. It does no matter what your online business is, what you are promoting, or what you are selling. Twitter is an ideal tool for traffic movement.
Twitter can be used to direct traffic to any place online, through the simplistic use of links. Because you do only have 140 characters, you will find that the need to shorten the URL is there, though many of the Twitter apps will do this for you (or you can use a separate, third party provider to create a small URL for you.) Once you know how to use that, here are some tips to help you through the process.
Be sure to first build up a persona online and create a strong group of followers who actually know you before you bombard them with links. You want people to trust you enough to be willing to visit your websites to learn more.
Do read the rules on sending links through Twitter. While Twitter management has no problem with allowing you to do this, it is important to note that they do not tolerate people who do nothing but spam. Spam on Twitter is anyone that has mostly links in the messages they send out.
Do use both friendly and professional information in all of your Tweets. If you only post links to your blog, people will easily become bored with it. But, if you throw in a few interesting articles off site or even a few jokes, that will help them to feel more comfortable about visiting you more often.
Perhaps one of the most important things to do for yourself on Twitter is to communicate with others and through others. If you want to really harness the power of Twitter in directing traffic, build up strong relationships and ask followers to re-tweet, or RT, your message out to their followers. This is what really creates that strong traffic increase. Of course, you should always do this back for your followers, too.