Many clients asked me the same question again and again on How to to Sell Better and Faster and seems that this is a very BIG problem in many industry even with the bigger players who already has a brand and presence are feeling the heat of selling!
Basically the rules are very simple, do the following steps below and you will be able to sell better and faster!
1) Create your brand
Get a logo, get a color theme and ensure that whatever you do is using the same logo color theme everywhere. The logo that you created must be professionally done by a professional designer, yes you can use someone who may not be a professional but usually you will get not so professional designed logo, the problem is that even if it is not professionally done, you may not even know become many a case you will not be at that level to make a judgement about it. Don’t save that few bucks and ruin your brand….it pays to get a good designer, trust me on that!
2) Letting as many people knows about your product
You have a great product or services but if there is nobody to spread your message, then your product will not be sold isn’t it? Apple uses distributors to sell their ipad and iphones, they also use internet, television to create branding and awareness. Using not just ONE channel, use proven multiple channels that are available. Regardless whether it is paid advertisements or free advertisements, any quality advertisement is good branding and awareness.
3) Building the trust level
If you are not APPLE, then you will have a tough time creating trust level, you can create trust level using the following methods:
a) Ensure you are presence in the important social media websites, well such as facebook, twitter, linkedin, foursquare, etc
b) Ensure you have a great website, professional designed.
c) Ensure you have a customer service hotline where people can call you, if you opt for an online chat customer service, it is also acceptable. However, a live human is always appreciated.
d) If you are operating a business, your business name and address must be shown in your contact page.
The Strong Reason to BUY
You cannot expect people to go into your website and just click the BUY button, it does not work in real life, such method of sales will not work now. It may work 10 years ago but now you cannot just put a product there and expect people to buy it. There must have at least one benefit from buying, regardless of whether you selling a $10 item or a high ticket item, there must be a real reason to buy, if there aren’t any reasons? Create one!
Follow the steps above and you will be on the way to create BETTER and FASTER Sales!
Dougles Chan is a recruitment Guru and also a Web Sales Expert that assist clients in their business needs in recruitment and sales, specialised in creation of sales, leads and traffic in many industries including employment agencies, advertising agencies, gifting industry, education industry, training industry, software industry and many others. His clients comes from Singapore, Australia, United Kingdom, USA, South Africa, Germany and many other countries.
He is the author of Job Seekers Power Manual and recruitment agency manual – Financial Success in Recruitment Industry which had received tremendous praises from job seekers and CEO and Directors of companies all over the world.
If you are seeking for someone to brand and create more sales and generate leads for your side, you can speak to Dougles Chan to see how you can use the latest technology to your advantage. He will be able to blend in the most effective way with the least cost to get things done at the shortest time. Dougles can be contacted at email@example.com or you can contact him at +(65) 93880851