Twitter is a social networking site where you can meet up with friends and keep up with loved ones. But, you can also find others there who can help you in your business interests. Use Twitter to establish a rapport with business owners like yourself and others who may end up working with or for you.
Everyone knows that you can have fun on Twitter but what about the business implications? Twitter has been touted as a way to keep in touch with your customers and staff without having to call a meeting. But, did you know that Twitter can help you recruit for new blood in your company?
It can be hard finding just the right person to staff your business. This especially goes for freelancers who you communicate with over the telephone or through email but don’t see in the flesh. You’d like to get to know that person first or at least know that they came highly recommended.
Twitter can be used like an ad in the newspaper but only with more readers who will actually see the ad. Newspapers are great but when marketing to a large audience, you would do better marketing on a forum that gets noticed regularly. The hottest way to do that these days is Twitter.
First, find a niche Twitter community that meets your business needs. If you are looking for virtual assistants, copywriters, graphic designers or freelancers communicating with other business people could bring leads. They may know of someone or where to look. There could even be a community devoted to certain types of business professionals.
With Twitter it is easy to post questions in your tweets. Within these communities, ask if anyone is looking for freelance work. You can post your company name and website for them to find out more information about the position.
People are looking to connect on all levels and business is one of them. It is a good idea to have a separate business and personal account so tweeters can look at your business profile to learn about your business. If you have a business Twitter account manager, they can monitor the account and follow up with any interested parties.
Twitter is a useful platform for finding talent to fill out your business needs. You can connect with business professionals who can offer leads on new staff. Also, you can post job opening tweets once you have gauged that there is interest from other tweeters.