1) Use Google’s Adwords Editor to manage your campaigns.
The Adwords Editor is free tool from Google that helps you manage your campaigns. It allows you to make bulk or multiple updates to your campaign. This saves you time and effort when compared to making manual changes online.

2) Disable the Content Network.
Beginners should stay away from the Content Network in Google Adwords. When you are just starting out, disable the content network in your PPC campaigns. Traffic from the content network is lower quality than Google search traffic, because it’s coming from Google Adsense participants who don’t care what quality of traffic they send your website. When you have proven ROI from your website, you can use placement campaigns or regular content network.

3) Set a reasonable daily budget.
You want to throttle your traffic and Adwords spending until you have a proven ROI. When you achieve a good ROI, you can increase the daily budget and increase your traffic. You don’t want to throttle your campaign by bidding to low per click, because that can affect your CTR. You need a good CTR to maintain a good quality. Throttling your campaign with a daily budget stops showing your ads, so you won’t get impressions and damage your CTR.

4) Don’t set your CPC too low.
You don’t want to throttle your campaign by bidding too low per click, because that can affect your CTR. You need a good CTR to maintain a good quality. You never want to damage your CTR by bidding to low. In fact, if you begin with a high bid, you can achieve a good CTR. After your achieve the high CTR, you can lower your CPC and still maintain a ad good position, saving money in the long run.

5) Don’t hang on to poor performing keyword.
You probably have some keywords and ad groups that are not performing well. The half percent is a good goal for a well performing ad. Any ad group or keyword performing under a half percent with a high number of impressions needs to be altered. The poor performing ads can damage your overall campaign CTR and lower the quality score and position of your other ads. Remove the ad group or keyword. If you decide you simply must have this ad group or keyword, move it to it’s own campaign and start split testing sales copy changes.

6) Evaluate your landing pages as if you were performing SEO.
Your landing page is examined and scored by Adwords just like your website is for inclusion on the Google search engine. Performing SEO on your landing pages will improve your quality score. The Google webmaster tools can provide free information on how Google scores your pages.

By Dan Smith

‘Okay, anything else?’
‘Yeah, I got the shivers and this red bumpy rash.’
‘Oh, well you have got the jungle hemoglobin neuro-cardio virus. Take these pills for two weeks and you will be as good as new.’

Isn’t it amazing how a doctor can listen to the symptoms and then accurately diagnose what is ailing you? Well, if you are in sales you should be able to do the same. Listen to what your customers are telling you and it will tell you where you are going wrong in your presentation.

I recently heard a speaker say, ‘Yeah, I didn’t sell but one package of CDs – the owner stood up and said he was going to buy one package of CDs for the office library and everyone could share.’ The speaker then shook his head as if there was nothing he could have done to sell the group. I never heard that speaker’s sales pitch; however, I know exactly what he did wrong by listening to the symptoms. In his sales pitch, he sold the value of his products, which he should have done – however, he did not pitch the value of building your own personal development library. If he would have closed this way, the owner would have never of stood up and said he would buy one for the group to share because he would have been contradicting the value of your own personal library that was just discussed.

I didn’t have to hear his sales pitch; listening to his symptoms, the diagnosis was easy.

What about you? What are the objections you are receiving? Listen closely because they are the symptoms that will diagnose your problem:

*Sounds great! I will definitely get this product one day! – Diagnosis – you didn’t establish the benefits of purchasing today. You did not make it clear that inventory was low, the special price of purchasing today or other incentive.

*I need to think about it – Diagnosis – 50% of the time this will be because you didn’t show them how to purchase (i.e. where to sign) or ask for the sale. The other 50% of the time it is because they have a hidden objection that you did not answer. Your response,’ Is there something in particular I can answer for you as you think about it?’

*Let’s buy one and share! – Diagnosis – you didn’t establish the value of this being a personal purchase.

*It cost too much – Diagnosis – price is rarely the objection, you failed to build value and didn’t demonstrate how this product will actually save you money over a period of time because it is durable or it will save you time and time is money.

Just as a doctor – listen to your symptoms and they will tell you where you are failing. Do not blame the symptoms on your prospects incompetence. Instead – listen, diagnose and treat by altering your presentation the next time. The answer to catapult your sales success is in the symptoms. Listen carefully!

Now, if you will excuse me I have to run. I have the jungle hemoglobin neuro-cardio virus and I have some pills I need to take.
– Ron White

Requirements:

• At least 3 year of working experience
• Willing to commit at least 4-8 hours per week on job assignments given
• Able to communicate effective
• Process a laptop/ipad

The Role

• To source and hunt for suitable candidates within Singapore and Asia Pacific
• To source via personal network and social media platform such as Facebook, Linkedin, Twitter,etc
• Post advertisement in internet platform
• Shortlist and recommend candidates basing on requirements

Successful applicants will be trained and mentor by the Recruitment Guru on the latest techniques and strategies for recruitment. Full time personnel can expect to earn about $4,000 – $15,000 per month depending on how smart he/she works and for freelance, you will be expected to earn about $3,500 – $7,000 per month

What we can offer:

• Stress free, target free environment
• Job assignments provided
• Zero politics working environment
• Mentoring and coaching by The Recruitment Guru
• Flexible hours, no need to commit to work 9am-5pm

If you think you are the one that makes the difference, send in your cv to dc@dougleschan.com today.

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Twitter Tips and Tricks: 6 Benefits of a Twitter Custom Background

The most important part of branding a Twitter profile is the use of a custom background. A customized Twitter background has become a must whether you are an individual or a business. One of the benefits of a Twitter custom background is that they reflect your image. Along with reflecting your image, they also help you to shine in the crowd. If Twitter is being used to promote something, having a custom background will provide an exceptional marketing opportunity. A perfect tailor made Twitter background can give any average company a great corporate image. There are far more benefits of a Twitter custom background than you probably have ever thought of.

Here are some of the benefits of a Twitter custom background.

1. A Twitter custom background legitimizes your profile:

A well designed Twitter background is the best way to legitimize your profile or a business Twitter page. Leaving the right impression in the minds of visitors is one of the benefits of a Twitter custom background designed exclusively for your company.

2. It provides you and your company free advertising space:

The pre-made Twitter backgrounds are used by almost everyone using Twitter and it becomes very monotonous for visitors to view the same backgrounds repeatedly. Having a beautifully designed custom made background for you and your company makes visitors stop at your profile page. This pause time acts as free advertising space.

Automate your Twitter Account & Increase Followers Everyday 

3. Increases the number of your followers:

One of the benefits of a Twitter custom background is that an appealing and informational profile background allows you to attract more visitors, increase your network and add more followers to your twitter profile.

4. Adds weight to your tweets:

Tweets are useful for developing new relationships, announcing offers and promotions etc. Your business is bound to miss out on more than half of the benefits of advertising on Twitter, if your profile does not have an attractive background along with valuable messages. With a personalized, custom background that is appropriate for your company, you can gain instant value and create an impact on the users.

5. It allows you to add more information and photos:

You can store limited information on the basic, pre-made Twitter profile backgrounds. Having a custom background will allow you to add photos, contact information, information about your company etc.

6. Allows you to send direct marketing messages:

Sending direct marketing messages in your tweets is a very risky task as there is always a risk of losing your following. Having a customized background image allows you to send direct marketing messages freely. Choose the most important messages that you want your visitors to know and communicate them through your profile.

A custom twitter background allows you to present anything you like to your visitors. It not only helps you to establish your company’s brand or your brand, make your profile legitimate and publish contact as well as other important information but also helps you to differentiate you Twitter account from the remaining accounts.

Twitter Tips By Dougles Chan

Automate your Twitter Account & Increase Followers Everyday 

Perhaps the biggest obstacle to creating a wonderful life is “self-limiting beliefs.” Everyone has them, and some people have so may of them that they are almost paralyzed when it comes to taking action. A self-limiting belief is an idea you have that you are limited in some way, in terms of time, talent, intelligence, money, ability, or opportunity. The way you free yourself from these negative brakes on your potential is to change your thinking about who you are and what is truly possible for you.

Show Me the Money
Start with your income. How much do you want to be earning, one, two, three, and five years from today? Look around you and ask, “Who else is earning the kind of money I want to earn, and what are they doing differently from me?” If you don’t know or you aren’t sure, go and ask them. Do your homework.

Design Your Perfect Life
Imagine your perfect lifestyle. If you had no limitations at all, how would you like to live, day in and day out? If you were financially independent, what kind of home would you live in? What kind of car would you want to drive? What kind of life would you like to provide for your family? What sort of activities would you like to engage in throughout the week, month, and year?

Turn Your Ideal into Reality
When you sit down and design your ideal lifestyle, you can then compare it to what you are doing today and notice the differences. You can then start thinking about how you could bring your real or current lifestyle closer to your ideal. When you idealize your income and your lifestyle, you develop vision for your life. You begin to practice a key quality of personal leadership. You begin projecting into the future and making plans to turn your future dreams into a current reality.

The Person you Become
Create an ideal future self in terms of your personal and professional development. What kind of person do you want to be in the future? What additional knowledge and skills do you want to acquire? In what areas would you like to become absolutely excellent? What subjects would you like to master? What do you need to learn to move up in your field? What is your growth plan to get from where you are to where you want to go?

Action Exercise
Look for something good in every problem or difficulty. Practice being an inverse paranoid, convinced that there is a vast conspiracy to make you successful.

I remember Navy boot camp like it was yesterday. An event that occurred on my second day still causes me to pause when I reflect on it. You can tell a new soldier to boot camp from one who is about to graduate based upon the clothes and ribbons they wear. It was clearly my second day, evidenced by what I was wearing. I was walking single file with my unit down a hall and a sailor who was about to graduate passed us.

He must have noticed my expression. It without a doubt said, “I am tired, intimidated, scared and hungry.’ You can’t talk when walking in formation, therefore he whispered out of the side of his mouth as we passed, “Hang in there…you can do it.’

I turned to look at his face, but all I saw was the back of his head. Every night before I drifted off to sleep I replayed those words. I will never know that sailor’s name. He will never know how it turned my attitude around 180 degrees. He will never know that years later I still remember the electricity of encouragement that shot through my body.

I knew that the only reason he knew what I was feeling is because he had been where I was and felt how I felt. He had made it and wanted me to know that I could as well. I was eternally grateful.

Then it was my turn. On my graduation day, I walked into a storage facility and saw three sailors leaning up against the wall. They were new and scared, intimidated, tired and hungry. I walked over to them and whispered, “Hang in there…you can do it.’ Within one second tears filled the eyes of the female sailor and one of the males clenched his fist and gave me a million thanks with his eyes.

As I walked away I had goose bumps. I knew that my words would be motivation for the rest of the day and fuel every night to keep them focused on their goal of graduation when they wanted to quit. I hope they passed on the encouragement to another sailor before they graduated…and I know they did.

If you are in a valley, then remember this. Others have been there (including me). Hang in there. You can do it. Whether your goal is boot camp graduation, building a business or a raising a family… since others have done it… you can too. Hang in there.

If you are at a peak, do not underestimate what a few kind words of encouragement might do for those around you.

The success of every organization rests on the foundation of leadership. A group of people, whether a business, organization, family or society, can only go as far as leadership will take it.

Some people do not believe that they are leaders or even that they can be a leader. I believe that every person is a leader in at least one situation.

Maybe you aren’t a leader at work but you are in your family or as the soccer coach of the little league team. Somewhere you are leading. That brings me to my final point before today’s specific topic. Here is my working definition of leadership: INFLUENCE. Nothing more, nothing less. So as you are reading this understand that I am giving you these thoughts in order to help you influence as many people and in the most effective way possible!

When people make a decision (either consciously or unconsciously) to follow your leadership, they do it primarily because of one of two things: Your Character or your Skills. They want to know if you are the kind of person they want to follow and if you have the skills to take them further. Yes, there are other variables but these are the bulk of the matter. This week we focus on the kind of character that causes people to follow your leadership.

1. Integrity. Integrity is that you do what you say you will. You are trust worthy. People can rely on you. You keep your promises. The one thing that will most keep people from following you is if they can’t know for sure if you will actually take them where you say you will. Are you known as a person of integrity? If so, you will become an Extraordinary Leader!

2. Optimistic. People don’t want to follow others who think the future is bad! They want to follow those who can see the future and let them know that there is a better place and that they can get them there! Do you see the cup as half empty? Then you are a pessimist. Do you see it as half full? Then you are an optimist. Do you see it as totally full – half air and half water? Then you are a Super Optimist! Are you known as an optimist? If so, you will become an Extraordinary Leader!

3. Embraces Change. Leaders are the ones who will see the need for change and willingly embrace it. Followers will at first desire to stay where they are. Leaders need to see the benefits of change and communicate them to followers. If you don’t change, you won’t grow! Are you known as a person who embraces change? If so, you will become an Extraordinary Leader!

4. Risk Taker. Whenever we try something new, we are taking a risk. That is part of growing though and it is imperative. Most people are risk averse. Not the leader! They calculate the risk and what is to be gained from taking the risk. Then they communicate that to the followers and away they go to a better tomorrow! Are you known as a person who is willing to take risks? If so, you will become an Extraordinary Leader!

5. Tenacious. The tendency of the follower is to quit when the going gets tough. Two or three tries and their motto becomes “If at first you don’t succeed, give up and try something else.” Not the leader! They know what good lies beyond this brick wall and they will go and get it. Then they will bring others with them! Are you known as a person who is tenacious? If so, you will become an Extraordinary Leader!

6. Catalytic. A leader is ultimately one who gets people going. They are able to move others out of their comfort zone and on toward the goal! They can raise the passion, enthusiasm and the ACTION of those who would follow. Are you known as a catalyst? If so, you will become an Extraordinary Leader!

7. Dedicated/Committed. Followers want people who are more devoted and committed then themselves. At the first sign of lack of commitment, followers scatter for the doors. If the leader sees the end and is bailing out, they better get out first. Followers follow those who will stick it out because they see the importance of the task and the goal. Are you known as a person who is committed and devoted to the goal? If so, you will become an Extraordinary Leader!

Get Better Results than Ever Before
There are several principles of military strategy that you can apply to your business, every single day. These can help you to think better and get better results than ever before.

Do the Unexpected
One really helpful military principle that can be applied to business is the Principle of Surprise. The principle of surprise says, “do the unexpected!” In sales and marketing, this means to be continually seeking ways to out-flank or upset your competition.

Do the Opposite of Before
Sometimes doing exactly the opposite of what you have been doing up till now can turn out to be the perfect solution. The natural tendency for a person, when they find themselves in a hole, is to dig deeper. In many cases, the solution is to go and dig somewhere else. Remember, the first law of holes is, “When you find yourself in one, stop digging.”

Follow-up and Follow-Through
A second military principle that applies to business is the Principle of Exploitation. The principle of exploitation emphasizes the importance of follow-up and follow-through. In business, this means that, when you get an opportunity, you exploit it to the fullest extent possible. If you have a great promotional idea or product or service, you sell all you can. You take advantage of your idea or breakthrough and use every opportunity to capitalize on it.

Work Harmoniously With Others
The third principle of military strategy that applies to personal and corporate thinking is the Principle of Cooperation. In business, this is often called the principle of synergy. In military terms, this is often called the principle of “concerted action.” In business terms, your ability to work effectively and harmoniously with other individuals and groups is more responsible for your success than any other quality.

Win the Cooperation of Key People
A key part of strategic thinking is for you to identify the individuals, groups and organizations whose cooperation you will require to achieve your goals. Make a list of them and then organize the list in order of importance. Then ask yourself, “How am I going to win their cooperation?”

Answer Everyone’s Favorite Question
Everybody wants to know, “what’s in it for me?” The effective executive is always looking for ways to help or assist others knowing that this is the only sure way to create within them a desire to help you to achieve your goals.

By doing the unexpected, by following up and following through, and by constantly looking for ways to get other people to cooperate with you, you will accomplish more in a shorter time than you might ever have imagined.

Action Exercises
Here are two things you can do immediately to apply these ideas in your business and in your work:

First, look at your job, especially the areas where you are experiencing frustration, and question whether or not there is a completely different way of approaching your problem or situation. Do the unexpected. Perhaps you should be doing exactly the opposite of what you are doing today. All success in business comes from surprising the competition in some way.

Second, identify the people, groups and organizations whose assistance you will need to achieve your goal. Continually look for ways to earn their support and cooperation by thinking in terms of what is in it for them.

To Your Success

Dougles Chan

Find a Job Super Fast With Job Seekers Power Manual

Start Your Recruitment Business With This Ultimate Manual

Give Others Your Honesty.
The world we live in has a simple rule that most follow: Lie when you have to. Unfortunately, this may make some people wealthy but it make us humans poor. To achieve success is to become wealthy not only in money, but in character. To be successful, truly successful, is to be able to attain your goals and keep your character at the same time!

“Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product.” Ed McMahon

Mister McMahon is right, though others will tell you otherwise. Some people will say, “You have to bend the truth to get ahead.” Not true. Some of the most successful people who have ever lived where honest people.

How about you? Are you honest in all things? The problem with little lies is they become big ones. Lies spin out of control. You get caught in one lie and you lie to get out of it etc.

In all things and at all times, give others your honesty.

Give Others Your Respect.
Most of the time we give people respect based on what they have done or what they have accomplished. We gauge whether or not they are “worthy” of it based on what we know of what they have achieved or who they know or are related to.

But I believe we should have a higher standard: We respect people not for what they have done or for who they are related to or for what they can do for us. Instead, we respect people for simply being.

What would happen in our world, in our company, and yes, even in our families if we started with respect for everyone else rather than making them earn it? I think we would see that most people would live up to the respect that we give them!

Give Others Your Vulnerability.
We are taught to “be strong.” And yes, we should be strong. But we have also embraced something that I think keeps us from having the kind of life that we long for. It is an idea that keeps us from experiencing the kind of relationships that would bring deep meaning to us. It is the idea of vulnerability.

“But Chris, make yourself vulnerable and people will step all over you!” It is true that this will happen. But I have also seen that most people will be drawn to you. They will help you. They will open up to you. You see, we are all broken people inside. We all have secrets. Yet everyone plays the poser. When one let’s down their veil, others soon follow and we all win.

Give Others Your Care.
Too many people are running around this old earth not caring about others. The days of “Look Out for Number One” and “Winning Through Intimidation” are over! Let’s bring about a new day when we can care about others AND succeed!

Take the time to show people you care. Listen to them. Empathize with them. Love them. Now, I don’t mean that you have to go around hugging everyone  that probably wouldn’t fly in corporate America anyway but we can take some time to step back from business and be human! And I have found that when we do so, our business succeeds as well!

Give Others Your Passion.
There is nothing this world needs more than passionate people. And people need passionate people. Living in this day and age can be tiring. The hustle and bustle of it all can wear you down and tire you out. Give your passion to others and fire them up.

Don’t just be humdrum  be excited. Give people all the energy you can muster up. And you will find that energy reciprocal. They will get energized and passionate. This in turn will fire you up more when you are already charged and get you going altogether when you don’t feel like moving at all!

Give Others Your Experience.
We all have areas that we excel in and they are usually areas that we have experience in. One of the things we can do to make our lives more meaningful and be of utmost help to others is to show them the way through the experiences we have.

Sometimes it will be what they should do: Shortcuts to take, people to meet etc. Sometimes it will be what they should not do: Shortcuts not to take and people toasty away from! Whatever it is, we can be of service to others by giving them our experience and ultimately it will make us all better!

Give Others Your Help.
All in all, what we want to do is to help others. Zig Ziglar says that if we will “help others get what they want, we will in turn get what we want.” If we want to be successful, we should consider ourselves servants of other people. What can we do to help them and make them better? This is the true path to greatness and success, not only in business but in life!

If you want to live the life you have always dreamed of ask yourself if you:

Give Others Your Honesty
Give Others Your Respect.
Give Others Your Vulnerability.
Give Others Your Care.
Give Others Your Passion.
Give Others Your Experience.
Give Others Your Help.

A major part of the process of achieving success and living the kind of life that you dream of is to give. Many people think that to get what you want you have to take it. There is a universal truth though that the true path to get what you want is to give. When you give, you get. What you sow, you shall reap. If this is true, then what is it we must give? I’ll show you the way�Give Others Your Honesty.
The world we live in has a simple rule that most follow: Lie when you have to. Unfortunately, this may make some people wealthy but it make us humans poor. To achieve success is to become wealthy not only in money, but in character. To be successful, truly successful, is to be able to attain your goals and keep your character at the same time!

“Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product.” Ed McMahon

Mister McMahon is right, though others will tell you otherwise. Some people will say, “You have to bend the truth to get ahead.” Not true. Some of the most successful people who have ever lived where honest people.

How about you? Are you honest in all things? The problem with little lies is they become big ones. Lies spin out of control. You get caught in one lie and you lie to get out of it etc.

In all things and at all times, give others your honesty.

Give Others Your Respect.
Most of the time we give people respect based on what they have done or what they have accomplished. We gauge whether or not they are “worthy” of it based on what we know of what they have achieved or who they know or are related to.

But I believe we should have a higher standard: We respect people not for what they have done or for who they are related to or for what they can do for us. Instead, we respect people for simply being.

What would happen in our world, in our company, and yes, even in our families if we started with respect for everyone else rather than making them earn it? I think we would see that most people would live up to the respect that we give them!

Give Others Your Vulnerability.
We are taught to “be strong.” And yes, we should be strong. But we have also embraced something that I think keeps us from having the kind of life that we long for. It is an idea that keeps us from experiencing the kind of relationships that would bring deep meaning to us. It is the idea of vulnerability.

“But Chris, make yourself vulnerable and people will step all over you!” It is true that this will happen. But I have also seen that most people will be drawn to you. They will help you. They will open up to you. You see, we are all broken people inside. We all have secrets. Yet everyone plays the poser. When one let’s down their veil, others soon follow � and we all win.

Give Others Your Care.
Too many people are running around this old earth not caring about others. The days of “Look Out for Number One” and “Winning Through Intimidation” are over! Let’s bring about a new day when we can care about others AND succeed!

Take the time to show people you care. Listen to them. Empathize with them. Love them. Now, I don’t mean that you have to go around hugging everyone � that probably wouldn’t fly in corporate America anyway � but we can take some time to step back from business and be human! And I have found that when we do so, our business succeeds as well!

Give Others Your Passion.
There is nothing this world needs more than passionate people. And people need passionate people. Living in this day and age can be tiring. The hustle and bustle of it all can wear you down and tire you out. Give your passion to others and fire them up.

Don’t just be humdrum � be excited. Give people all the energy you can muster up. And you will find that energy reciprocal. They will get energized and passionate. This in turn will fire you up more when you are already charged and get you going altogether when you don’t feel like moving at all!

Give Others Your Experience.
We all have areas that we excel in and they are usually areas that we have experience in. One of the things we can do to make our lives more meaningful and be of utmost help to others is to show them the way through the experiences we have.

Sometimes it will be what they should do: Shortcuts to take, people to meet etc. Sometimes it will be what they should not do: Shortcuts not to take and people toasty away from! Whatever it is, we can be of service to others by giving them our experience and ultimately it will make us all better!

Give Others Your Help.
All in all, what we want to do is to help others. Zig Ziglar says that if we will “help others get what they want, we will in turn get what we want.” If we want to be successful, we should consider ourselves servants of other people. What can we do to help them and make them better? This is the true path to greatness and success, not only in business but in life!

If you want to live the life you have always dreamed of ask yourself if you:

Give Others Your Honesty
Give Others Your Respect.
Give Others Your Vulnerability.
Give Others Your Care.
Give Others Your Passion.
Give Others Your Experience.
Give Others Your Help.