Do you have a GREAT product? I am sure you do but seem that nobody is buying it? What really happened?
1) Branding vs Selling. Pick only ONE choice
If you have a new product and you are expecting it to sell above market price, chances is that you probably will not be able to sell with much success because your product is not recognise as a GOOD brand. Your company NAME is also a brand, unless you have a solid branding, then you will be able to sell your product at a higher price.
Hence, to sell, you need to either price it below market price, once you get a certain market share then re-adjust the price up slowly. Established your brand first and re-position your price later, that will be the only and BEST way to create more market share. You may not make much profit initially but in the long term you will be earning more than you will be.
2) Hiring Salesmen, is it not always great choice.
Many traditional businessmen hires salesmen to sell their products, is that the best method available? Let’s face a cruel fact, you need to pay them a base salary and probably commission, some of them you even have to cover their transport and mobile phone expenses.
Hiring a salesmen is EXPENSIVE! What if the salesmen do not reaching its target? You will have to make a loss by hiring them, if you have 5 salesmen and only 1 or 2 of them are producing, very likely you will be breaking-even only! I am very sure many businessmen had faced this problem.
In this technological business environment, you will need to change tactics and engage in search engine optimisation (SEO), email marketing and social media marketing. All these tools will be able to build your brand, create leads and eventually make more sales.
3) Creating Trust
Customer buys from you because they trust YOU or they trust YOUR product, the equation is very straight forward but not many people able to use it to their advantage.
Have you bought an insurance policy from someone before, was it someone who you trust, 99% it will be someone you have confidence and trust on, isn’t it?
Do you have an ipad or iphone? Why have you purchase them? It is because you associate APPLE as a trusted brand and you somehow trust that the products they offered are good and reliable. Isn’t it?
Hence, to create trust you need to have the following:
i) An online community such as blog or fanpage to interact with your potential clients.
ii) Available customer service via phone to handle any enquiries.
iii) Make your company address available in your website, this is a must have!
iv) Constant update on your fan based to let them know about something interested, don’t just bombard them with advertisements, it just does not work that way!
In summary, creating new market share for your product is no long the traditional way of just getting salesmen or tele-marketer to generate more sales, you need to create BRANDING for your product, make a good PRICING and INTEREACT with potential clients.
Have fun and enjoy every sale you got!
Dougles Chan is an International Head-hunter, a guru in recruitment and retention, a trainer and a mentor. He uses the internet platform on email marketing, twitter marketing and creating new tools to maximise the efficiency in recruitment, sales and marketing. He trains and mentor individual, groups or companies on recruitment and internet technology. He is the creator of “Recruitment Apprentice”, C-Marketing, V-Marketing and T-Marketing which allows any business and sky-rocket their business traffic and sales in almost any sectors. To engage him as a mentor, trainer or consultant, please write to firstname.lastname@example.org . Visit his website at www.DouglesChan.com.