The greatest TED Talk ever sold – Morgan Spurlock




With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you.)

Talk by Morgan Spurlock.

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How to get your ideas to spread | Seth Godin




http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

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The First Rule of Marketing Online




Learn From My Millionaire Marketing Mentor – http://67.tips/web-reg-adrian-tai-yt

The First Rule in Marketing Anything is that nobody cares what you think. Most people don’t take the time to learn how to sell things by identifying what people ACTUALLY want. Use this key fact about people to your advantage, make all the marketing about them. I’ve been running my business this way for years now, creating and selling products around those wants and desires. I’ve made a lot of money with this secret, and someone I look to who’s also made a lot doing this is my friend Adrian Morrison. Over the last year built a brand new business around the idea of rapidly testing things to sell online. You need to learn Adrian’s strategy. It’s honestly never been easier to build out your own product testing system like his, and what’s great is he’s actually put together a book on exactly how he does it.

Get Adrian Morrison’s eBook – http://67.tips/web-reg-adrian-tai-yt

Tai receives a commission if you buy from Adrian Morrison.
Results may vary. This cannot be expected or guarantee. This is a case by case for each user.

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What is Marketing & Brand Strategy?




Hybrid Customer & Marketing Strategy With Jared Foster
http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy

This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China – to name but a few

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Top 30 Clever Marketing Ideas




This is a list of the cleverest and most creative guerilla marketing
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Beach Bum – Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347
Artist: http://incompetech.com/

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Philip Kotler: Marketing




America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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1. What is Marketing – Marketing Management Video Lecture by Prof. Vijay Prakash Anand




1. What is Marketing?

Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country.

In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders.

Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories.

Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.

In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.

The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

……………………………………………………………………………………

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Please send your queries, feedback and suggestions on marketingbyvijay@gmail.com

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Introduction to Marketing




Visit Study.com for thousands more videos like this one. You’ll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit.
YouTube hosts only the first few lessons in each course. The rest are at Study.com. Take the next step in your educational future and graduate with less debt and in less time.

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Steve Jobs’ amazing marketing strategy – MUST WATCH




Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

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Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired ChiatDay, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

ENGAGE
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4 Principles of Marketing Strategy




A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do I determine my target markets? What’s my competitive advantage?

Move toward any goal, big or small with my FREE guide: http://bit.ly/29heNou
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Recruiting Planning Strategy for Recruitment Agencies

Your recruiting technique is essentially probably the most essential steps in beginning your staffing company. If you can’t discover the certified expertise to fill positions your will rapidly break your status and the power for repeat enterprise. Let’s check out what you are able to do to start your recruiting planning technique.

The downside new companies face

As a brand new firm you might be keen to start your new company and reap the rewards related to a profitable staffing company. A firm I consulted for in a matter of six months was billing over $one hundred,000 a 12 months of their startup. They had deliberate for the potential progress by securing strategies to amass recruits shortly and effortlessly.

The recruits you search are sometimes present in unlikely locations. Not all potential recruits are present in monster.com or in job festivals. It can also be unlikely that you will see all of your recruits in commerce magazines or reply to an advert in a newspaper. Sometimes you can find nearly all of your recruits utilizing just one viable technique.

As a brand new firm your downside will probably be to create a course of that enables a continuing stream of recruits calling you. This is the aim of any new  staffing company wishing to remain in enterprise past the beginning-up section.

Cutting red tape

One of the opposite issues going through new staffing businesses is making it troublesome to easily get the worker working. It appears straightforward sufficient, however you may be stunned how troublesome it may well turn out to be. I have seen staffing companies present a 200 web page guide protecting the whole lot from mandated matters to non-disclosure and requiring the recruit to signal every web page. Then the recruit is examined, examined and examined. After three hours the worker is then required to go house and wait for his or her name.

Other corporations free recruits by not having fast entry to pay charges, invoices and so on. Some recruits name in amenities for a fast on the spot pay price, different recruits do not wish to hassle filling out enormous varieties earlier than working. Some if not the entire crimson tape will be eradicated. You need to make the hiring course of clean, quick and to the purpose. The objective is to get the recruit working as quick as attainable and keep long run along with your firm.

Making your recruits, recruit.

The complete premise of recruiting planning technique is discovered inside the confines of recruiting dynamics: an out of the field manner of recruiting and discovering candidates shortly and successfully with the least expenditure connected to it. By technique of satisfying your recruits they then turn out to be a dynamic vendor help middle, a strolling illustration of your organization. The recruit is remodeled right into a advertising PR marketing campaign.

The recruit can solely characterize a staffing company positively if they’ve skilled a optimistic streamlined course of of their hiring expertise. Recruiting dynamics exhibits the various home windows staffing company can succeed within the recruiting course of. Ignoring the significance of 1 facet of the recruiting dynamic course of will undermine the entire purpose of a staffing company.

The worth of getting your recruits, recruit could be calculated by way of precise dollars, however extra importantly is a gauge in opposition to failure to actualize shopper relationships. Client relationships are past the scope of this report, but it’s also a aspect of the strategic method to recruiting.

So why ought to recruits be just right for you

So why ought to recruits be just right for you, that’s the query that may simply be answered upon constructing a basis along with your recruiting efforts. The technique of recruiting could be individualized or appear to be individualized. Holding the person in a focused branding impact builds a friendship that’s harder to stroll away from.

New staffing companies can’t compete towards multi-million dollars corporations participating in recruiting the identical candidates that you’re recruiting. Using the identical strategy your “deep pocketed” competitors is doing will rapidly undermine your efforts and deal a mighty monetary blow to your advertising dollars. It is greatest to strategy your recruiting efforts to draw potential recruits utilizing a novel and lengthy lasting technique.

Part of the recruiting planning technique is to formulate this plan forward of time and perceive your limitations and the restrictions of your competitors. Within your limitations are discovered strengths that may appeal to recruits to be just right for you.

Building your recruiting basis

View every candidate as a possible recruiting consultant that may present helpful help within the development of your staffing company. Recruiting planning technique is a part of the recruiting dynamic strategy to securing a long-lasting relationship together with your recruits and future enterprise.

C-Marketing Overview at the Recruitment Apprentice

How many of you, working as a recruitment consultant would like to have over 1,000 clients under your wing where you can have thousands of real and valid job orders every month?

The scenario above for most recruitment consultants seems to be very far fetch simply because they have not seen anything like this before, imagine what will happen if you ALONE are handing over 1,000 clients? Will it change your life? Your business and your sales? YOU BET!

When I was training the group of consultants in the training program – Recruitment Apprentice in the year 2010, I showed the consultants that by simply using C-Marketing, you will create a potent system that will generate the following results:

1)      Reduce the 360 recruiting process by at least 50%.

2)      Close the sales almost immediately, in-fact your percentage is almost 100%.

3)      You will close not just ONE case once C-Marketing is activated. In fact, it can be even 3 cases at one time.

4)      You will automatically generate about 30-50 new job orders without even asking for it within the next 3 days.

It took me 2 full days to explain the whole concept of C-Marketing as it was very in-depth and detailed, at the end of the training program, one of the consultants told me: She had never seen such things before and was so amazed on how effective it is. I think the word is called “SHREWD”! The way the current system are working is so outdated and with the current system, closing 2-3 cases per month is consider to be “lucky.” But with C-Marketing, closing 2-3 cases per month is simply too easy!
I saw her eyes wide open and her jaws almost dropped after I further explained the “secret” on C-Marketing which was never written in the power point slide. The whole class was totally shocked and overwhelmed….. I intentionally save the very best of the training at the last hour of the program where everyone in the class was totally shocked, amazed and awaked, I love the way they look when they see something some shocking….

At the end of the lesson, my finishing sentence is this – All of you are equipped with the best weapon in the recruitment industry, this weapon is original and somehow other people tried to copy what I was doing but totally failed because they never know the secret behind it, all of you know the secret of C-Marketing, I urged you to do this:

“Use this weapon well and really use it, be friend with it and remember, you will face plenty of hurdles during the process but never give up. It is something new and you will get use to it after a few rounds. Real success comes to people who use the best weapon and consistently use them without fail.”

The rest were history as many of them are earning very good income or are already a boss of a recruitment company…..

You can download the Recruitment Apprentice powerpoint slide over here…RcA Training Slide 23-24 June 2010
Dougles Chan is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individual to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com
Other powerful articles you will be keen on

How to Get More Sales for Your Business

Many leaders and managers, especially in sales, have this thinking that the sales target for every sales person should be about the same as the industry standard. The truth is that it is not even close to the average!

Most people have this mind-set that they can only achieve THAT much. Hence, when they believe that they are able to achieve X amount of sales per month, most of the time they will reach the figure based on their set amount. The manager and leaders will also take this as normal and are happy with what is happening.

However, 80% of them, who do not have a vision or even believe in themselves, will not even come close to 50% of their target. The other 20%, who have a vision and believe that it can be achieved, will be able to achieve their goals, usually with minimum effort.

Here’s the problem—they do not know how much they can really achieve; they do not know how much further they can stretch. Whatever the manager told them initially, that is what they will believe and use as a benchmark.

Many have this problem, as they have set a certain standard for themselves. Some will say that they can only sell items that are $500.00. Hence, they will not be able to handle products and services that are valued in the thousands or even tens of thousands of dollars. Some will say they can only sell this total value per month; anything more than that, they will not be able to achieve. And even if they do achieve the amount before the month’s end, their body and mental engines have already switched off.

I remember, many years ago, there was a sales lady who was working with me. Her monthly sales were about $5,000, and apparently, she was pretty satisfied with how she had performed. However, after I guided her through the next few rounds, I transformed her thinking and raised her standard higher so that her $5,000 became so easy that she started to sell more than $5,000.

Here’s what I did: I raised her standard from $5,000 to $50,000 per month. At first, she felt it was impossible; in fact, any logical person would say that I was mad. However, I had previous experience that it could be done, and I knew how to do it.

I showed her how to do it faster and more effectively. With examples and proofs, I showed her how, by doubling her contract value and filtering away “low grade” clients, she would be able to talk to more qualified people and sell more contract value. Hence, making $5,000 seemed to be peanuts for her! She laughed at herself for being previously satisfied with only $5,000 in monthly sales.

What was her result? She achieved $62,250 sales within the next month compared to her previous mediocre sales amount. With that kind of interesting sales figures, her take home commission was many times more than any normal sales person for almost a year. She was laughing all the way to the bank…. 

The Stretching Method:
To ensure that this stretching method works, you should have a fairly good relationship with your employees who are working with you, as trust and communication are very important. Your employee needs to believe that what you say is potentially possible (although the initial response will usually be that it is humanly impossible), and if they have any problems with the process or methods, they should be able to approach you and ask you questions without any fear that you will be reprimanding them. In this way, the employees will be able to ensure they are headed in the right direction and be able to go towards the target with maximum guidance for maximum results.

Achieving more sales is very possible if you know what to do and how to do it. Also, you must throw away all the old beliefs and traditional standards you have set previously and be open to new ideas.

Digital Marketing Trends and How Recruitment Agencies Can Take Advantage of

Digital marketing is ever-evolving, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge is to lead and marshal the talent and innovative culture needed to make it a reality. Given below are a few trends to watch out for recruitment agencies.

Increase in the number of Digital Marketing Agencies or Consultants

The digital revolution has forever changed the balance of power between the customer and the organization, putting customers in charge of the relationship. The pace of decisions and deployments for marketing automation software and services is booming. However most marketing teams are not yet ready to deal with the complexity of marketing automation nor are they capable of fully leveraging the digital transformation that is required. Due this and the unprecedented demand is contributing towards the increase in the number of Digital Marketing agencies or consultants.
Small and medium businesses are also realizing the power of content marketing and need consulting services to help with the proliferation of the marketing tools and technology available, so more and more organizations are turning to digital marketing agencies to preside over these efforts.

CMO and CIO Departments to strengthen their partnership
Technology is rapidly remaking marketing departments; marketing campaigns are morphing into enterprise digital media projects that encompass. Marketing budgets are growing to meet IT demand, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to collaborate in new ways and transform their organizations to drive business growth.

The Year of Mobile
Consumers are spending more time and money on their mobile devices than ever before; there are encouraging evidences which support consumer engagement via mobile. Brands are keen to leverage location technology, social media and other behavioral data to orchestrate their mobile marketing as it is generation lot of attention.

Integrated Marketing Campaigns
As marketers aspire to leverage cross-channel digital campaigns to deliver real-time results at a lower cost, integrated channel campaigns will take dominance. An integrated tool set that can convert unknown traffic to known traffic will leverage competitive advantage to most companies.

Data Driven Marketing
Data driven marketing will take prominence in the year ahead. An average B2B company uses, on average 6 different Marketing automation tools to manage a single marketing campaign, and all these tools provide the bulk of actionable data. Moreover, a company’s social network can now range into millions of potential unique contacts. The sheer number of people, accounts, and permutations in the data make engaging with that audience very daunting. At the same time, companies are under intense pressure to drive revenue, and tight budgets are forcing marketers to make informed data-driven decisions. Tools that will enable marketers to extract the insights from the detailed bulk data will actually serve modern marketing needs.

Optimized Cross Channel Customer Experience
This is what all marketers’ are focused on delivering. The customer journey should be seamless across channels and each should play to its strengths. To achieve this all your digital platforms must talk to each other and in sync with the overall marketing strategy.

Content marketing
The trend in Content Marketing is to focus less on preparing content that will sell and more on content that will educate. Instead of pitching products or services, delivering information that makes your buyer more intelligent will work. Content writers and bloggers will be distinguished by the content they create and their influence reaches, not by their titles. There are a host of new decision engines, social curation platforms, content provisioning and production technologies and services emerging. The demand for content creation rapidly increasing, there is an interesting new set of platforms and services appearing that will enable new content models enhance content delivery by enhancing existing CMSs.

Other trends:
·          Email marketing will continue to growing at astonishing rates
·          Paid search for B2B companies will become less popular as new ad platforms will emerge
·          Google will continue to dominate the B2B search market

·          The big four of the internet will be Google, Apple, Face book and Amazon. 

Overall, we will see an increase in the number of Marketing jobs related to internet, digital and mobile, perhaps if you are operating a recruitment agency in Singapore, you might want to start to put more focus into this area.
More news about recruitment business in Singapore @ www.dougleschan.com

Freelance Recruiter – The 2-Hour Work Week Lifestyle.

freelance-recruiter

If you like to talk to people and make a difference in a person’s life by finding them a job and career, then a recruiter job is one of the most fulfilling occupations one can have. It would be even better for a recruiter to work freelance, so they can enjoy the freedom and still stay employed with pretty decent income.

Being in the recruitment industry for so many years, mentoring and training people to become super recruiters has been a passion and a source of enjoyment for me. In turn, seeing those people enjoying life, family, and financial freedom are the rewards I have achieved for the past few years.

These types of “2-hour” weekly jobs are a highly sought after lifestyle; so much so that many people are discovering that such “jobs” are proving to be somewhat of a dead end.

Anyhow, let me introduce the lifestyle of the “2-Hour Work Week Freelance Recruiter:”

Monday – Use Email marketing to reach 10,000 candidates, asking them if they are looking for a job (5 minutes).

Tuesday – Attend to replies from candidates via e-mails, and filter their CVs based on category. Reply to each of them to arrange a meeting via Skype for personal profiling (20 minutes).

Wednesday – Skype interview and profiling with three candidates (40 minutes).

Thursday – E-mails sent to 20,000 companies regarding the three profiles (5 minutes).

Friday – Attend to replies from companies and arrange interviews for three candidates (50 minutes).

The following week those three cases are closed in just two hours of work.

Total sales generated – Based on a $3,000 salary and charging 100% of the 1st month’s salary, a total of $9,000 is earned.

Total potential sales for the month = $9,000 a week x 4 weeks = $36,000 a month. Commission earned? More than enough to have a very interesting lifestyle…

freelancing-recruiter

This is the lifestyle of the Freelance Recruiters that I train and mentor. The difference between this and a normal consultant is that the Freelance Recruiter’s “style” is different, their approach is different, there is no visiting of clients, and no asking for job orders or even job descriptions.

Such an approach is not being used in any recruitment agency simply because it does not exist. They either do not know how to do so, or they do not have the technology and database for it.

Many people, even with the database and the technology, are still not able to “copy” what I have taught the “Elites” because they do not have that X factor. The X factor is defined as: eliminating fears with a strong belief, a strong gut feeling, and the ability to adapt to ultimate openness in anything I showed to them.

Success is not about copying; it is about innovation. One method used only works in the first round. If it is used in the second round, people will get used to it, and by the third round it will become stale. This is why many formulas out there do not work after some time.

I train people how to adapt, change, and innovate. Using the “2-hour work week” concept, one can enjoy the lifestyle of having time with your family, enjoying life, and achieving personal financial freedom.

Dougles Chan is the author of Financial Success in Recruitment Industry, Recruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individuals to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com

40 Great Tips Recruitment Consultants and Recruiters

Want To Become a Great Recruitment Agencies Consultant? Here are 40 great tips to help you become a super consultant:

  1. Make sure your presentation skills are very good; without good presentation skills, you will not survive very long in this industry.
  2. Learn your industry very well; excessive learning is always good.
  3. Always be friendly; nobody likes to be with someone who is not.
  4. Maintain a good relationship with your colleagues, especially your manager.
  5. Ensure that your BIG boss at the very top likes you, or else you will not be with the company for long.
  6. You need to put your EGO in the recycle bin. There is no room for EGO on your desktop in this industry.
  7. Working smart is better than working hard; the working hard “concept” is already outdated.
  8. Clients are very important, and so are candidates. Treat them both well and with great respect.
  9. Make a great effort to ensure you do a great job for the candidates you are helping; they, in turn, will bring you more great candidates than you could ever imagine.
  10. Learn the following technology: email marketing, blogging, Twitter marketing, Facebook, LinkedIn, Pinterest, search engine marketing, search engine optimization, and Google Display ads. They will help you in many ways.
  11. Learn what C-Marketing is all about.
  12. Make an effort to workout or exercise every single day for at least 20-40 minutes. Even walking for 30 minutes is good.
  13. Read books about your industry—at least 30 minutes per day; it will help. You might just grad something that can push your billing amount to a higher lever.
  14. Smile when you meet someone, even if they are your enemy. A fake smile is better than a sincere frown.
  15. Learn the art of creative writing; good writing skills will help to attract more candidates and even clients.
  16. Maintain good family relationships; great relationships at home will help you bring your best self to your work.
  17. Don’t jump to another company just because they promise you an increase in salary or a better job title. It will never be worthwhile in the long run.
  18. Keep learning everyday; if you never learn, you will lose touch. Be it reading, listenting to audio that are useful, even Youtube.com is a great resource to get valuable content that will make your skills better.
  19. 19. Most newspapers are full of gossip and crap; learn to read only news that is important.
    20. Understand you will have 10-20 “Nos” before you will get a “Yes” from the clients, so keep on going; never give up.
    21. Gossiping is never beneficial. Stop doing it.
    22. Two heads are usually better than one. If you need to cooperate to get things done, so be it.
    23. There is always a solution for every problem. Do not just ignore the problem, hoping it will go away.
    24. During working hours, please do your work. That’s all, nothing more.
    25. Learn the 80/20 rule. You will go very far with this.
    26. Never miss any chance to network with people. This is the best way to build a wider network of friends, clients, and candidates.
    27. Always keep at least ten business cards with you; you never know when you will need them.
    28. When you pass your business card to someone, tear the side of the business card or do something really surprising. This will ensure the other party remembers you.
    29. Get a full copy of the Recruitment Consultant Winning Formula here. If not, get the trial copy. You will be able to learn some tricks.
    30. Get an iPad or a Samsung tablet with a mobile Internet connection; from there you can work anywhere. Even a second-hand tablet is worth the cost.
    31. Download the Twitter, Facebook, and LinkedIn apps onto your phone or tablet. It will increase your efficiency. There are some hidden features that will delight you!
    32. Get a coach or trainer who is able to show you the short-cuts. It is always worth it in the long run.
    33. Master the email system you are using, especially “Outlook.” There are plenty of available functions that will raise your level of efficiency.
    34. When dealing with clients, candidates, and co-workers, remember the word SINCERE is very important, and use it SINCERELY.
    35. ONLY surround yourself with motivated people, because you will definitely go much further with them.
    36. When a problem arises, ask yourself: How can I make it better? Don’t ask: Why is this happening to me?
    37. Good questions will lead to good answers; bad questions will bring you to bad directions.
    38. Earning $5,000 per month and earning $50,000 per month require totally different strategies and methods. You will need to redraw the drawing board.
    39. You must know what you are really capable of doing; assuming is not always a great way to start. Sometimes you will need a neutral third party to share with you some insights that nobody else will tell you. A good accountant may not be a good businessman, and a good businessman is most likely not a fantastic accountant, if you know what I mean.
    40. Print these 40 great tips for recruitment consultants, paste them on your desk, and re-read them again and again.
Dougles Chan is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individual to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com
Other powerful articles you will be keen on

Financial Success in Recruitment Industry, Reviewed by Chris Gillis

Becoming successful financially while in the recruitment industry can be a difficult thing to do, but this guide walks you through the process step by step. The author goes the extra distance showing you the tricks he has learned over his time in the recruiting industry.
In the first section of the book the author goes over parts of his life before getting into recruiting. This section is quite interesting to see how the author received his first interview and what has happened after it. He takes the time to point out several items in this section and highlights them in “pointer boxes”. These pointers are very important and could be something you could put on the wall as an inspirational motto.
As we got farther into the book the author leaves the company he was working for to start his own business. This was his first business venture selling information to foreign companies. At the same time the author was chasing his heart by following the love of his life. Who rejected him at first, but eventually she comes around. They are married.
As the book continues the author continue his journey into the recruitment business, by showing an introduction to the business.  In this section all the technical aspects of recruiting business are laid out right in front of you in clear easy to read language.
This is the real meat of the book we delve in the trenches of the recruitment business and the years of experience will be passed on to you.  We get in the daily routine of a recruiter; showing what to expect and what thing you might come across. The author goes to great length telling the real behind the scene story of what really is going on in the business.
Dealing with candidates for employment can be tricky, but we are helping using different management techniques that work according to the author. One thing to remember is that our candidates are applying to work with many recruitment agencies, so we need to appease them to work with you.
One of the best sections in the book is the area that talks about marketing and setting yourself apart from others. This also goes into the cold facts of what the numbers really mean for a recruiter and how these will affect you and your business.
From here the book turns in a type of question and answer book with subject that need to be learned and the correct way to learn by read something that has already happened to an experienced recruiter. The chapter that proceed will give all the insight need to make you live as a recruiter much easier. His “Make Money Formula” is something that everyone should read before even thinking about going down this career route.
Getting started in the recruitment industry can be a daunting task in itself, becoming financially successful is even harder. This guide will show you the correct way to work the recruiting industry. This is an amazing book full of information that is guaranteed to be an eye opener to anyone trying or is in the field of recruiting.

Marketing Strategy Examples for Recruitment Agency.

Whether you are a new recruitment agency or one that has already existed in the market for a long time, perhaps you can refer to the marketing strategy example, and maybe one or more of the strategies will be useful for you.
Note that all strategies will NOT be applicable to all agencies due to resource constraints, location constraints and other process constraints.
If you need more information on how you can generate great marketing ideas and strategies for your agency, please do not hesitate to contact me via dc@dougleschan.com 
Marketing Strategy Examples for Recruitment Agencies
Goal: To be the top service provider in an executive search (middle to high level) within Singapore and Asia in the Oil and Gas, Construction, Medical, Education, and Legal industries.
Branding
Utilize online and offline marketing and advertising platforms to cover all areas of the market. In the long run, at least 80% will be based on online branding and advertising, as most users will be moving to online.
Overall Plans 
Part 1 – Online Marketing
a) Search Engine Optimization – Utilization of Google, Yahoo, Bing, and Baidu as platforms for potential clients and candidates to search and allow your website to be listed on the first page. This will allow the name and brand to be positioned on the first page of Google, Yahoo, Bing, Baidu and other major search engines so that more relevant visitors can visit your website and know who you are and what you are doing. This will create more client inquiries and more candidates will send their resume to you.
b) Adwords Marketing – This is a PAY-PER-CLICK platform by Google that allows advertisements on Google’s front page. The advertiser will only pay based on “PER CLICK” by the user. Such advertising will create immediate traffic, branding, and awareness for the public.
c) Facebook Advertising – Similar to Adword Marketing, use Facebook as a different platform to reach a different market.
d) Twitter Marketing – Bring technology to another platform where it can reach other countries easily and provide an instant connection with clients and candidates. A special software is needed for such a marketing strategy.
e) Blog Marketing – Creating and generating news, articles, and reports that create awareness, in-depth knowledge, trustworthiness, and expertise. This will indirectly generate great traffic in the long run while also generating trust and reliability. New articles should be posted regularly, at least three times per week.
f) Facebook Fan Page – By creating a massive Fan Page count of at least 20,000–50,000 for the company, we will be able to generate interaction, updated information, and create trust and branding.
g) Email Marketing – A traditional method to reach out to a huge number of clients with a minimum cost. This creates plenty of clients, candidates, and awareness.  A special software is needed. Suggested mailing size is about 500,000 – 1,000,000 per project.
h) Social Media and Bookmarking Explosive – By using third party personnel to generate interest, awareness, and activities in Google +, Digg, StumbleUpon, Twitter, Facebook, LinkedIn, and YouTube, this will create plenty of noise in the social media platform and will have direct benefits in SEO, branding, Facebook Fan Page, etc.
i) Massive advertisements on job portals to generate resumes and public awareness and to lure in consultants to join our company. This can create more resumes, more clients, and benefits to SEO as well.
j) Write articles on HR-related issues and submit to a major newspaper, online major magazines, blogs, etc.
Offline Marketing
a) Organize free talks and workshops for existing HR personnel to improve their skills and ability. This allows the company to expose themselves to more HR personnel and in return, potentially generate more valuable job orders from the attendees.
b) Organize free talks and workshops on investing. This allows the company to meet the top management, Managing Director, CEO, COO, Operation director, etc. This will create good rapport with the team.
c) Organize free talks on interview skills, personal grooming, CV writing, etc. for job seekers to generate awareness for candidates and to collect candidate resumes.
d) Organize career talks on becoming a recruitment consultant / Executive Search Consultant for the company.
e) Attend SCCCI, SBF functions, conventions, events, exhibitions and other activities.
A Marketing Strategy for Recruitment agency (sample) by Dougles Chan – The Recruitment Guru. Contact Dougles Chan @ (65) 93880851 or email to dc@dougleschan.com when you need to bring your company to a higher level.
He is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients in agencies and companies that want to push their company to a higher level.

How to Triple Your Recruitment Agency Clients in less than 60 Days.

recruitment-agency-clients-finding-them

An urgent call from a recruitment agency client who required my professional advice informed me that they were having difficulty in getting new clients for their company. I went to their office and noticed that it was a decent 500-square foot office that could house about ten recruitment consultants.

After understanding the problem, I realized that they had made the following fatal mistakes:

1) Using telemarketers to solicit new business.

Let’s face a cruel fact: The potential clients, which are the Human Resource personnel, are bombarded with many phone calls every single working day from the many thousands of agencies on the market. Do you really think they might be interested in your business? FAT HOPE!!!  :p

The salary you pay for the telemarketer will be a running cost that will not yield any return. It is a simple fact that potential clients who outsource the job search to your company will outsource the same job to 10 or 20 recruitment agencies, putting your chance of closing at a ratio of 1:10 or even 1:20. Getting job assignments is already tough; closing is even tougher. With the market tumours in place, the chances of closing any case are practically ZERO!

Solution – Get rid of the telemarketing department, it serves no purpose. Period!  

How to Start a Profitable Recruitment Agency

2) Getting recruitment consultants to solicit for new business.

Recruitment consultants are NOT telemarketers, and if you ask someone who is NOT good in telemarketing, then it will NOT work. For example, I am DAMN good in SEO that creates over 8,000 keywords for my own blog (www.dougleschan.com) within 6 months without using any effort, but if my client asks me to assist them in their accounts payable…. OMG, I will raise my white flag! In short, telemarketers who are PROFESSIONAL are already having problems getting new clients, so how do you expect someone who is not an expert to get the job done?

Solution – Delegate the right job to the right person. Put the wrong person in the wrong job, and you will be out of business.

3) Non-exposure to Internet and social media.

The company was not using Search Engine Optimization (SEO) for their website, so any potential clients who were searching for a recruitment agency could not find them. They were missing a chance to let the public know that THEY EXIST!

They also did not have a Facebook fan page, which can be created fairly easily. I managed to create a new page for one of my books Financial Freedom in Recruitment Industry and received 1000 fans within two days, check it out here.

Ultimately, I created some keywords for their SEO and blended in email marketing with social media marketing. Their client base of 50 has tripled within 60 days and they are currently serving over 150-200 new job assignments every month!

The Secret of Generating 100 Recruitment Agency Clients in 2 Weeks Revealed

Summary – To increase your market share, you will need to:

i) Fast and furious, an hour wasted can potentially equal client loss.

ii) Use technology as much as possible. Telemarketers can call 100 clients every day, but with technology, you can reach over 100,000 every business day. Which is better?

iii) Forget whatever you learned last time. Most of it will not work anymore; you need to be updated to the core!

iv) Explore, innovate, and dare to be different, there are no wrong ideas, there are only people who are afraid to fail.

Dougles Chan is the Recruitment Guru, a Personal Mentor, Business Adviser, and also an Internet Sales Chief Mentor who assists clients in their business needs in recruitment and sales, specializing in creation of sales, leads, and traffic in many industries including employment agencies, advertising agencies, gifting industry, education industry, training industry, software industry and many others. His clients come from Singapore, Australia, United Kingdom, USA, South Africa, Germany and many other countries.

He is the author of Job Seekers Power Manual and the recruitment agency manual – Financial Success in Recruitment Industry which has received tremendous praise from job seekers, CEOs, and Directors of companies all over the world.

If you are seeking for someone train and mentor you or to brand and create more sales and generate leads for your side, you can speak to Dougles Chan to see how you can use the latest techniques and technology to your advantage. He will be able to blend the most effective ways with the least cost to get things done at the shortest time. Dougles can be contacted at dc@dougleschan.com or you can contact him at +(65) 93880851

A great mentor,in the beginning of my career Thank You Recruitment Guru.

Thank-youThank you! Received this email sometime back, uncensored, unedited…..

I had just graduated from university, with a degree in Design, majoring in Graphic Design. Next step was to land a good paying and favorable job.

I did the norms like apply on job sites,head to career fairs and email my resume to tons of recruitment companies.
The result, slightly different from my preferences stated in the type of job i wanted.

I realized it had started becoming a back-breaker to constantly reply to these agencies and for them to take a really long time to get back to me with prospective jobs.

Then I was introduced to The Recruitment Guru, Mr.Dougles Chan.I loved the way I could simply send my resume to him, and he made the effort vet through my resume,understand and then circulate my resume among his connections.

This proves he understands what a candidate is looking for,as I was very sure of the job role I was yearning for.

He needs no introduction when its comes to efficiency,immediately I started receiving heaps of emails directly from human resources and employers of companies,inviting me for interview,now should i call this speed or what.

I was attending 3-4 interviews on a daily basis, this boosted my moral greatly as oppose to waiting for interview calls.

I was under the impression that the job market is low and its hard to get to MNC companies etc.

What Mr.Dougles can offer is unmatched for,no waste of time, no explaining, just results.

As a fresh graduate, that makes one feel on top of their game.

I’m extremely appreciative of Mr.Dougles for his expertise in Human Resource, I landed many interviews which helped me filter and choose,instead of hunting for jobs day in day out.

I’m glad to have received such a great mentor,in the beginning of my career. Thank You Recruitment Guru.

Ms.Sumita
Marketing & Communications Executive
Research & Cosmetics Industry.

Executive Search Consultant – Why most of them will resign in less than 6 months.

Executive-Search-ConsultantWhat is an Executive Search Consultant – In simple term, it is a higher level of a recruitment consultant when they focus on a higher level and charge higher fees.

They will focus more to middle to high level positions and apparently, they do not charge base on one month salary but charge base on per annum salary.

As far as I see from the current market situation, most of the Executive Search Consultants will not make it even up to 6 months, my saying might be strong but I have some valid points that one should ponder hard about it.

Here are some considerations:

1)      If the Executive Search company a new start-up or already in the market for awhile? If it is a new setup, the chances of the clients giving them the job order will be pretty slim.

2)      The skills level of the Executive Search Consultants. Are they able to speak well? Do they have high EQ? Do they have good telemarketing skills? Do they have good socialising skills? Do they have good PR skills? Plus many others….To be honest, most of the new Executive Search Consultants are lacking in many of the skills above. Even those who use to be a recruitment consultant for many years, when they move to the Executive Search level, the platform and the game rules are very different.

3)      The ability to communicate with the top level, this will take good solid corporate experience and people who are only 25 years old will have a hard time communicating with the top level because the top level candidates and the top level companies have that “attitude” where a young chap will not be able to handle. This will take corporate experience, industry exposure and plenty of “hitting the walls” to make it.

4)      Executive-Search-Consultant-2Corporate Branding – This will depends on the budget available for the company, if the company believes that using the minimum amount of money can get the things done, I am sorry to say that it does not work that way in real corporate world. You need to invest heavily in corporate branding, get a good brand name, create a great logo, build a super website, let a lot of people know the company exist and consistently let the public know that you are there…this will need money but it is important to do so to be successful.

5)      Personal Branding- Most of the Executive Search Consultants do not pay attention to their own branding in term of how they speak, how they dress, what they say and they do not even have their own website about themselves and not talking about their own social network of “FANS.” If you are not branded and famous in the market, you will be another one them…

It takes experience, exposure, hard-knocking and a good mentor that trains you EVERYDAY to make it happen. Success does not come easy. You need to be smarter, more creative, with some luck and if you have a good mentor guiding you, it will make your path very much easier.

Take care and good luck!

Can Manpower and Recruitment Companies Really Make Money in the Industry?

business-recruitmentAlmost every week, I will be approached by many agencies and companies who are involved in the recruitment in manpower business and many times the following issues had surfaced and need help in the followings:

1)      Not able to hire the right recruitment consultants

2)      Not able to find enough clients

3)      Not able to find candidates

4)      Not able to generate more sales to cover the rental and overheads

5)      The company books are in the red

6)      Unable to retain recruitment consultants

7)      Simply do not know how to do the business at all as they have absolutely no experiences.

8)      Do not know how to expand the company to another level

Apparently, if you were to look at all the issues above, it really boils down to few key points that we can focus the key points to ensure that the problems can be solved, if most of the problems are solve, the probability of the manpower Company making money will be higher indeed.

Here are some proven solutions that can solve some of the problems above:

1)      Positioning – You will need to position yourself as a speciality in a certain industry so that the clients and candidates will have more trust on you. If you are just perceived as one of them out there, many times you will not get very good responds.

2)      Branding – Make some effort to create a good logo, if possible get a graphic designer to do it. Usually it is not very expensive if you know where to find it. Some of them will as for a few hundred dollars or even thousands of dollars if they are famous, but generally speaking, it will cost less than $100. Let me know if you need any help, I can get it done in less than $100.00

Beside logo, get involve in social media such as Linkedin, Facebook and Twitter, in fact, the more the merrier but stay less than 10 social media as too many also make it confusing.

3)      Have a great website – Client and candidate will go to your website and make some judgement about you before giving you the business or sending you the resume. If you do not have a great website, make one or get someone to do it. Let me know if you want to get one professional website done in less than $400.00. If you do not have any website, go and do it now!

4)      Using Technology – Email marketing, social media and other software available in the market are there for you to use to make your productively higher by at least 10 – 1000 times better if you were to do it using traditional methods. If you are still lagging behind, it is time to look at it deeper.

5)      Soft Skills – To engage with clients and candidates, you will need to speak fairly well, good in presentation and negotiating skill. If you are lack in these, even if you have the best client and candidate, it will not stay with you forever.

6)      Leadership Skills – To build and retain a team, you need to have a good leadership skill, this can be learned and nobody is born a leader, hence if you are not skilful in leading, you can learn, starting from now…

7)      A Mentor or Adviser – The problem with human is that they always think that they are the best in what they are doing, the issue is that they do not know when they make a mistake and until things happens then it will be too late, hence it is always better to hire someone who has more experience or expertise in the area to advise you to see how you can do things in a better way.

The recruitment industry in manpower definitely can make money if and only when you know what and how to do. They are many ways to complete a deal in a shorter cycle if and only you know how and what to do…

Till then…

Dougles Chan is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individuals to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com

Email Marketing Tips From The Recruitment Guru.

Email Marketing Tips From The Recruitment Guru

1) Email Marketing is to INFORM. PERIOD.

If you have a $500 product to sell and you are expecting email marketing to help you to sell hundreds of units, you will be in for a disappointment. Email marketing is a tool to help you to reach out to potential clients and lead them to view your websites. When they are interested, they will make further inquiries with you, and there will be a salesperson or customer service to follow up with the potential clients. That will be the actual way of doing business.

2) Setting Your Expectations Right

Do not expect immediate responses from your email list. Under normal market average, it may take five to eight emails to the individual list before you see some responses. Of course, if your services and products are not what they are looking for, you can expect no response.

3) Target Marketing

It is better to send an email to 10,000 people who might be interested, than to 1,000,000 people who have no need or interest in your products or services.

4) Your Title Is Very Important

Always create an interesting TITLE so that it will entice the reader. Focus on THEM rather than YOURSELF. For example, if you are selling a service that can help to create new clients for them, do not talk about how cheap or how good your service is going to be; focus on how THEY can get new clients and sales from their point of view, not YOUR point of view.

5) Your Content

Remember point 3 about targeting the other party and their needs? Yes, the same principle applies here too. Don’t brag about how good your service or product is going to be, focus on what BENEFITS they can get from using your product and service.

Customers are NOT interested in your product or service at all; they are ONLY interested in their OWN benefits! Hence, talk about THEM, THEM and THEM only…. 

6) Should You Use HTML For Email Marketing?

If you have the technical knowledge, do use HTML, as it will look more interesting with graphics and animations. However, be aware that some companies’ email servers have an auto filter system that automatically deletes emails with .jpg or graphic files.

7) Avoid Using a Web-Based Email Provider

There are many of these providers, such as Constant Contact, Icontact, etc. These are monthly subscription services that allow you to manage your own email lists. It is good in certain aspects, but you can always use your own non-web-based software that can stand alone and not depend on other parties.

When you are depending on other parties, there are always plenty of restrictions, and most of the time it is very expensive if you have a huge list in your database. I have been using stand-alone software for over 20 years, and it has never had any problem.

Email marketing is one of the best ways to reach out to potential clients fast, using the fewest resources. Using email marketing to convert potential clients into sales is one of the easiest and most effective methods of marketing. Imagine that, instead of using email marketing, you are using telemarketing to call 100 people every day compared to reaching out to 500,000 people in one day? I have been using email marketing for over 20 years and it is still going very strong (if you really know what you are doing). If you are still not into email marketing, you should be looking into it!

Contact Dougles Chan – The Recruitment Guru @ (65) 93880851 or email to dc@dougleschan.com He is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients in agencies and companies that want to push their company to a higher level.

How to Brand Yourself as a Professional Recruitment Consultant/Recruiter

Many recruitment consultants and/recruiters who are working for a recruitment agency or working for themselves had never thought that self-branding is very important in their ultimate success or failure in the industry.

When I was talking to many consultants and owners or the recruitment industry, I always ask them 2 basic questions that they are not able to answer, these are the 2 questions:

1)      If I am the client, why should I give you the business?

2)      If I am the client, why should I give you the business exclusively?

For many recruitment consultants/recruiters, question number 1 is already quite tough to answer, some of them who are more experience will be able answer the first one but when it comes to questions 2. Many of the really do not know how to answer that question at all!

If you are not even able to answer the 2 questions above, how do you expect people to give you the business and sales? It just does not work in real life, you can continue to do cold calling via telemarketing, email marketing, social media marketing and other available techniques but at the end of the route you will still hit the WALL and the same question will goes back to you….

question-why-should-the-client-give-you-the-businessWHY SHOULD THE CLIENT GIVE YOU THE BUSINESS?

Part of the answer is related to Self-Branding, which is to say how the clients perceive you to be, what you are and what can you do. You see, the keyword is “PERCEIVE.” It may not be a real thing but how the other people think of what you are.

The Secret of Generating 100 Recruitment Agency Clients in 2 Weeks Revealed

If it is for good, then it will be great but what happen if the self-branding is on the negative side and you do not even know about it, would it be very sad to know that the client perceive things that you are not into it and you do not know why this is happening? My friend, in real life, it is always happening everywhere especially if you are not strong in your self-branding.

Let me ask you a very straight question, did the company you are with now tells you how to brand yourself and position yourself in such a way that you are special, unique and one of the kind and not just another recruitment consultant out there?

Well I dare to say over 95% of the people out there will tell you the following steps:

1)      Find the client and get the job orders

2)      Find the right candidate and forward them to the clients

3)      Close case and hit your target (KPI)

Err….excuse me…where is the branding? It seems that it is not even there at all…Yes, it is totally not in the equation at all, they will not ask you to brand themselves because the company is the brand, but do you know that YOU are also a BRAND by itself and you are not even making any effort branding it?

Ask yourself this important question:

If you have a great brand do you think your clients and candidate will follow you wherever you go?

The answer is a definite YES!

Well, apparently we seems to have answered part of the 2 questions which was asked above, isn’t it?

Professional-Recruitment-Consultant-Recruiter-branding-stepsHere are some proven methods that you can do to start branding to another higher level:

1)      Play the level you want to play – That is to say that you choose what type to clients and candidates to serve, not the other way around. Do not attempt to take all the clients who are available and choose what kind of candidates you want to recommend.

2)      Your Niche – If you perceive as one of those consultants out there, you will be treated like anyone of them, when you are positioned as one of them, you will end up like one of them. Choose and focus on the industry, function, category and level you want to play and able to play. Do not attempt to enter an area which you are not familiar or un-comfortable, you will not go very far on that.

3)      Act like a champion – Regardless whether you are meeting a client, wear like a winner, talk like a winner and think like a winner, eventually your habit will make you to become a real winner.

4)      Market Presence – Get your own website, your own domain name if possible then put your picture, information and everything people need to know to let them know you exist. Make your own facebook fan page, Twitter, Linkedin,etc…

5)      Blogging – Talk and write about things in your industry that showcase that you are a professional and expert in what you are doing, remember that you must always give something before you get something in return.

6)      Finding your identity – Once you have position yourself on what people what to perceive you, brand it and let people knows who you are. For example, when someone come to my website @ www.dougleschan.com they will automatically see me as The Recruitment Guru and when they visited my website long enough and more frequently enough and when they think of recruitment guru next time, they will automatically relate to- >  Dougles Chan…that is how powerful branding is!

7)     Professional-headhunter-Consultant-Recruiter-branding-steps Search Engine – Well once you started to brand yourself, put some effort in branding your own website in the optimisation part and there will be more people knowing who you are and what you do. Do you know that some clients and candidates “Google” you when they make some contact with you? If your name is not even in “Google” it shows what “level” of branding you are at….If you were to search The Recruitment Guru, you will notice that my website is at the top page of the local Google search page and also the first page of Google International. That shows the level of “branding” it has on “The Recruitment Guru” itself.

How to Start a Profitable Recruitment Agency

Branding is a long term effort and the process will be pretty much tedious and bumpy but you will need to put some effort every single day to ensure it is working. Success does not just drop from the sky….

Happy Branding….

Manpower Business-in-singaporeDougles Chan is the recruitment Guru ,a Personal Mentor, Business Adviser and also a Internet Sales Chief Mentor that assist clients in their business needs in recruitment and sales, specialised in creation of sales, leads and traffic in many industries including employment agencies, advertising agencies, gifting industry, education industry, training industry, software industry and many others. His clients comes from Singapore, Australia, United Kingdom, USA, South Africa, Germany and many other countries.

He is the author of Job Seekers Power Manual and recruitment agency manual – Financial Success in Recruitment Industry which had received tremendous praises from job seekers and CEO and Directors of companies all over the world.

If you are seeking for someone train and mentor you or to brand and create more sales and generate leads for your side, you can speak to Dougles Chan to see how you can use the latest techniques and technology to your advantage. He will be able to blend in the most effective way with the least cost to get things done at the shortest time. Dougles can be contacted at dc@dougleschan.com or you can contact him at +(65) 93880851

 

Interesting Tips for Recruiters

Tips For Recruiters and Recruitment Consultants

Good Marketing Strategy Examples for Recruitment Agency.

marketing-strategy-example

Whether you are a new recruitment agency or one that has already existed in the market for a long time, perhaps you can refer to the marketing strategy example, and maybe one or more of the strategies will be useful for you.

Note that all strategies will NOT be applicable to all agencies due to resource constraints, location constraints and other process constraints.

Marketing Strategy Examples for Recruitment Agencies

Goal: To be the top service provider in an executive search (middle to high level) within Singapore and Asia in the Oil and Gas, Construction, Medical, Education, and Legal industries.

Branding

Utilize online and offline marketing and advertising platforms to cover all areas of the market. In the long run, at least 80% will be based on online branding and advertising, as most users will be moving to online.

Overall Plans 

Part 1 – Online Marketing

a) Search Engine Optimization – Utilization of Google, Yahoo, Bing, and Baidu as platforms for potential clients and candidates to search and allow your website to be listed on the first page. This will allow the name and brand to be positioned on the first page of Google, Yahoo, Bing, Baidu and other major search engines so that more relevant visitors can visit your website and know who you are and what you are doing. This will create more client inquiries and more candidates will send their resume to you.

b) Adwords Marketing – This is a PAY-PER-CLICK platform by Google that allows advertisements on Google’s front page. The advertiser will only pay based on “PER CLICK” by the user. Such advertising will create immediate traffic, branding, and awareness for the public.

c) Facebook Advertising – Similar to Adword Marketing, use Facebook as a different platform to reach a different market.

d) Twitter Marketing – Bring technology to another platform where it can reach other countries easily and provide an instant connection with clients and candidates. A special software is needed for such a marketing strategy.

e) Blog Marketing – Creating and generating news, articles, and reports that create awareness, in-depth knowledge, trustworthiness, and expertise. This will indirectly generate great traffic in the long run while also generating trust and reliability. New articles should be posted regularly, at least three times per week.

f) Facebook Fan Page – By creating a massive Fan Page count of at least 20,000–50,000 for the company, we will be able to generate interaction, updated information, and create trust and branding.

g) Email Marketing – A traditional method to reach out to a huge number of clients with a minimum cost. This creates plenty of clients, candidates, and awareness.  A special software is needed. Suggested mailing size is about 500,000 – 1,000,000 per project.

h) Social Media and Bookmarking Explosive – By using third party personnel to generate interest, awareness, and activities in Google +, Digg, StumbleUpon, Twitter, Facebook, LinkedIn, and YouTube, this will create plenty of noise in the social media platform and will have direct benefits in SEO, branding, Facebook Fan Page, etc.

i) Massive advertisements on job portals to generate resumes and public awareness and to lure in consultants to join our company. This can create more resumes, more clients, and benefits to SEO as well.

j) Write articles on HR-related issues and submit to a major newspaper, online major magazines, blogs, etc.

Offline Marketing

a) Organize free talks and workshops for existing HR personnel to improve their skills and ability. This allows the company to expose themselves to more HR personnel and in return, potentially generate more valuable job orders from the attendees.

b) Organize free talks and workshops on investing. This allows the company to meet the top management, Managing Director, CEO, COO, Operation director, etc. This will create good rapport with the team.

c) Organize free talks on interview skills, personal grooming, CV writing, etc. for job seekers to generate awareness for candidates and to collect candidate resumes.

d) Organize career talks on becoming a recruitment consultant / Executive Search Consultant for the company.

e) Attend SCCCI, SBF functions, conventions, events, exhibitions and other business activities.

A Marketing Strategy for Recruitment agency (sample) by Dougles Chan

Recruitment Consultant & Recruiters Manuals & Books

The following are books and manuals specially written for recruitment consultants and recruiters. Regardless of whether you are a beginner or a season recruiters, you will find the strategies and  secrets very applicable and workable.

1)       Recruitment Consultant Winning Formula – 32 Winning formula to allow any recruitment consultants to be at the very top and create more income for themselves.

2)       Financial Success in Recruitment Industry –  A practical Step-by-Step Strategies that allows YOU to create financial freedom in less than 6 months when you embark yourself into the recruitment business.    

3)       Job Seeker Power Manual – A powerful manual to allow any job seeker to find a job within the next 10 days. Use the techniques for to help your candidates find a job fast!

Testimonials

Dougles really knows what he is talking about. He gives you that confidence of knowing what to do next, because you see what’s around the corner. His manuscript has a good layout and it is easy to read. What I also like is that many of the tricks for running a recruitment business are also applicable to other areas, like how to handle clients. I learned a lot from this book.

Stefan King – The Netherlands 

The manuscript gives the reader insight into the author’s personal journey into the recruitment industry. The information given is very informative as well as motivating to the reader. Nuggets of success are given throughout the e-book, helping the reader to grasp simple concepts that will lead the way to owning a successful recruitment service.

Standard recruitment agencies are discussed along with typical practices involved Common advantages and disadvantages are reviewed within the e-book, along with a unique perspective on providing “candidate marketing” services within the recruitment industry. Relevant secrets to success are also given throughout the reading to interested parties. Significant and informative money making techniques are given to readers interested in starting their own recruitment business from the ground up.

Dougles also shows the reader how to effectively use the Forest Fire Technique to jumpstart the business adventure. Singapore licensing requirements are reviewed giving valuable information to the reader.

A variety of cost cutting techniques are discussed along with how to potentially generate new leads for the business. Most importantly, learning how to place your newly acquired business on auto pilot allows the business owner to delegate needs to others while enjoying the rewards of his actions in starting a passionate business service for others.

Even with tough economic times, tips are given to help the entrepreneurial make the most of his investment no matter the circumstances. Action is needed along with pure focus to effectively establish a lasting business venture.

In review, this e-book is very informative and motivating to read. It provides unique service views as well as necessary financial principles needed to be successful. Information given is very detailed providing the reader with a firm foundation of knowledge. It is well worth reading for the party interested in providing successful recruitment services.

Barbara Green – United States

Financial and personal freedom—that is everybody’s dream. I must confess that when I started the review for this book, the first person who came to the back of my mind was this friend of mine whom I know was working as a recruit agent. I would love to shout out, “If your recruit agent is not doing his or her best to understand your needs or find you a great job today, show them this book today! If your HR department colleagues or subordinates are not performing well enough to earn a grade A appraisal today, show them too!” No one would reject an extra dose of booster, do they?

Whilst reading, I began to think of those people around me who have been constantly distracted by the recent bad economy and has chosen to focus on the repercussions of it. I wondered, why do people complain about getting bad jobs these days? Why do people find it hard to look for a job these days? Also, why are companies experiencing high turn-over rates when it comes to hiring? I say that this could very well be due to how recruit agents and recruitment agencies help their clients and candidates! If you are a recruit agent, I highly recommend that you give some attention to this manual here and use it to your best knowledge to help all your candidates!

I am sure people out there do love reading books that give us an idea. The very idea that speak for itself—that each and every of us are in charge of our destinies! Just like what Dougs had done here once again. As with his other manual, Job Seekers Power Manual, Dougs must have had a great time enjoying himself writing his life experience! Boy, I wouldn’t have that kind of courage he portrays to put his personal real-life romance case studies in public light for us to do self-assessments! And I must applaud him for that as without these personal examples, some of us might not even be able to understand what and how we should self-reflect upon.

These are his secrets, and I confidently say that’s what makes this self-help manual works. It is written in such a way it is so easy to read at one glance and make the reader feel as if he or she is the author’s friend. One lasting effect of the book after one has read it is that anyone would have easily remembered its contents. Undeniably, he is the spokesman who brings us into his world and gives us advices in a non-threatening way, plus the efforts to summarize the main point at the end of each chapter. Just how many of us would do self-reflections these days? I was just glad that I have picked up a wealth of information through his 25 chapters of “Been there, done that.”

Now, the author is a believer of “you can do something to change your life, and you must really get your butt out there to do something in order to achieve it!” I love the way Dougs is persuasive and sincere in telling us how we can change our mindset to make our lives change for the greater effect! Now, everyone can say that they know that theory too. But not everyone can sound as positive as he is! How many of these people out there can really put it to practice and into reality? I do not hold the answer. These days, everyone is afraid of changes, aren’t they? We all need that burst of extra positivity in us, just like how this book certainly works for me.

Dougs’ idea is really a virus. It impedes your mind and makes one wonder how they can better their lives in time to come, especially in this bad economy and most importantly, it is easily an inspiring book for even laymen like us. For those aspiring HR personnel, this is a great treasure book which guides you to all you need to know about being in the recruitment industry. You can forget about being shy and approach your clients and candidates from now on with much more guts and professionalism!

If Doug can, you can too! Why not take it and see where you will end up? You are the only one who can change how things will be. Use it to your advantage!

Fiona Chan – Singapore. 5 Stars. Must Read!

How to Start a Headhunting Business.

headhunting-business

Want to start a headhunting business? These are the steps you will need to take to create a successful headhunting business:

1-Ensure that you have relevant experience in the headhunting industry. If you do not, be prepared to hire someone into the business and learn the ropes from there. Not having the relevant experience will be very advantageous.

2- Register your business with your local authority and other necessary government bodies for the licensing when needed. Ensure that you have chosen a great business name.

3- Determine the goals of the headhunting business, for example, how much revenue you would like to generate within one year? Two years? Or five years? How many staff you would like to have? What is your industry focus?

4- Create a great logo and a tag line, and get a great web designer to create the best website you can afford. Basically, it should not be more than $1,000 for a great website. If your vendor is asking for more than $1,000, drop me a note. I will help connect you to someone who can get it done for less than $1,000.

5- Create your business profile and marketing materials. The feel should be the same as your website

6- Create accounts on LinkedIn, Facebook, Twitter, and other major social media accounts. Get friends and followers into the accounts.

7- Learn email marketing; it is a skill you must know.

8- Learn effective presentation and communication skills. If you want to be in the headhunting business, you will definitely need these.

9- Collect business cards and list potential clients from the Internet, directories, and trade show contacts. Compile them into a database.

10- Constantly send emails to the database to showcase your services.

11- Generate job orders and leads via email marketing and possible cold calling (if you have a very good telemarketer).

12- Meet up with clients, understand their requirements, and build rapport with them.

13- Follow up with their job orders and close cases. This is just the basic process of starting a headhunting business. The actual detailed process is much more complex than this. For more information on how to start a headhunting business, please email to dc@dougleschan.com

Dougles Chan is the Recruitment Guru – Author of Financial Success in Recruitment Industry, Recruitment Consultant Winning Formula & Job Seeker Power Manual. He is the adviser for his clients in agencies and companies that want to push their company to a higher level. 

The 3 C’s You Need to Know to Get New Clients for Recruitment Agency

 

The 3 C’s You Need to Know to  for Recruitment Agency
Throughout the years when I was doing recruitment I saw a trend where the recruitment consultants are having extreme difficulties in getting new  for themselves. Regardless you are doing perm agencies or temp agencies. Even until present, the same thing seems to be happening.  Well I do not know how their senior taught them but apparently I can see that many of the recruitment consultants are still using the old fashion method of getting new .
The good news is that with technology available ,we can sweep all the old methods of getting clients and let’s do something more interesting, I call it the 3C Rules of Generating new Clients for Recruitment Agency.
Consolidate – You will need to collect data from as many places as possible, such as namecards, directories, suppliers, ex-customers, etc etc etc…..Anyone can become a client, YES anyone. Do not be judgemental and decide that they are not a potential client. Even though they may not be a client now, you never know who they know may need your services.
Personally, how I do the consolidating process is that I focus on using emailing as the main channel of communications. Hence, I only collect email address and their names. Anything else I will not focus on.  Once I have collected at least 1,000 or more, I will start to do the next C.
Communicate – Upon consolidating of the data, I will send the list on the services available and will continue to update them with what are available almost every week. You see, the best part about email marketing is that I need not have to spend hours to call them; it just takes me a press of a button and BINGO!
If you do it right, you can expect to get about 10-20 enquiries from the list itself, hence every day I will focus on the 10-20 of them and definitely will be able to close many cases every week! For the last few years I have consolidated over 300,000 email database which are very active. Imagine if you are only working on 1% of the list…..you will be super busy!
Connect – Clients are human and you must always position yourself in such a way that they are your partner. When you do that, the clients will treat you as a friend rather than just another supplier. Here is what I meant by CONNECT, for example, when I see that there is something wrong with their websites or email signature, I will notify them.
Connect with them via facebook, linkedin, twitter etc….CONNECT with them as much as possible, if you see a video from youtube that is worth watching, send it to them. If facebook notify you that it is their birthday soon, send them a note….you see, you can go all the way to connect with them. With this connection, you will be able to retain them further and longer! That is most important!
Getting client is easy, retaining them is the difficult part, in the FSRI that I written, it shows the specific way to hang on to clients and even candidates. It also teaches you how to generate new businesses even without clients orders! Well thank’s to C-Marketing indeed. Anyhow wish all the consultants a great journey in this recruitment industry. It’s going to be a bumpy ride
Dougles Chan is a recruitment Guru and also a Web Sales Expert that assist clients in their business needs in recruitment and sales, specialised in creation of sales, leads and traffic in many industries including employment agencies, advertising agencies, gifting industry, education industry, training industry, software industry and many others. His clients comes from Singapore, Australia, United Kingdom, USA, South Africa, Germany and many other countries.
He is the author of Job Seekers Power Manual and recruitment agency manual –Financial Success in Recruitment Industry which had received tremendous praises from job seekers and CEO and Directors of companies all over the world. If you are seeking for someone to brand and create more sales and generate leads for your side, you can speak to Dougles Chan to see how you can use the latest technology to your advantage. He will be able to blend in the most effective way with the least cost to get things done at the shortest time. Dougles can be contacted at dc@dougleschan.com or you can contact him at +(65) 93880851

The Functions of LinkedIn and it’s Benefits

linkedin-functions

The Functions of LinkedIn and it’s Benefits.

The Key Function

The LinkedIn key function allows an individual member to organize a network of their business contacts. It may include their colleagues as well as their bosses. It will also incorporate the links of their close associations. It is used to search Jobs according to one’s criteria and choice. This is regarded as one of the most important feature of LinkedIn.

It also entails descriptive information about the latest business opportunities. One may receive suggestions from the people listed in their network. LinkedIn enables the professionals to assess the profile of hiring company to check their credibility and integrity. One can find specific individuals who will help and guide about the latest job’s specifications and trustworthiness. Some companies need individual to sell the products of their business at reasonable rates. This not only increases their sales, but increase awareness about the product.

Latest Linkedin Function

The newly added features of the LinkedIn have influenced notable marketers. This will make sure the adoption of new ways as a marketing strategy. It will really help in promoting the business and their products to nearly one hundred and seventy five million members. The most important approach is to create a page for your business and provide all information about it. You will need to update it regularly depending upon the query of a particular member. Enlist FAQs for the convenience and ease of the user so that they can easily acquire knowledge and understand without any difficulty. Keep it engaging and resourceful with plenty of information sharing tools so that professionals would find everything they want on one platform.

Moreover, LinkedIn provides essential features for an individual user. Initially, when user log on to the website through WIFI locations, security risks had impacted their usage inadequately. Now, LinkedIn has pre-enabled feature of Https. It keeps the communication of user in encrypted form. In addition to this, it safely identifies the web server. One can enable this feature by changing their security settings.

People You May Know?

Another characteristic that has enhanced the user’s convenience to find people is the option of “people you may know”. It particularly focuses on three basic contact searches. The first one is related to new people who are currently using LinkedIn. The second one helps to find out the contacts associated with your past work place. The third one assists in search of contacts of your school to organize them into the potential network list.

The next feature is amazing one and related to headline news. Occasionally, you have not so much time to search all the latest headline of the day, then this problem is resolved with the help of quick snippet that is completed in a short span of time.  This service is provided with the help of Speech-In app. It reads all the latest headlines on a particular day. This Text to speech facility allows the user of LinkedIn to hover over the quick overview of today’s headline news. Besides, user can navigate forward or backward and listen to the news, next or previous again respectively. In short, it is finest tool that meets the modern need of the user.

Linkedin Marketing article by Dougles Chan – The Recruitment Guru. Author of Financial Success in Recruitment Industry & Job Seekers Power Manual. Creator of C-Marketing, V-Marketing, T-Marketing, Market Tumour, and the exclusive training program Recruitment Apprentice.