Make the Most Out of Your Twitter Message for Maximum Exposure and Branding

twitter-marketing-business-salesEven though Twitter is focused on making tweets as short as possible, it’s still important to make sure that you are always getting the most out of your 140 characters. It’s important to remember that becoming a reliable source to your Twitter followers, by demonstrating your expertise, should be your goal behind Twitter posts. Without further ado, here are some tips to make sure your Tweets are up to par:

1. Keep it Clear

Try and keep “text speak” to a minimum in tweets. I hate it when one of the people I’m following does a post, and I have to try and decode what they are even talking about! Get your point across with as little internet lingo as possible, and make it easy for people to understand what you are talking about.

2. Keep it Short

While 140 characters may seem simple enough, it’s often too long if you want someone to retweet your tweets. Generally, 110-120 characters is the perfect length, so someone can simply retweet your post without having to edit it. Since all of your information is valuable, people are going to want to repost it. Don’t make it harder on them! Keep it shorter than 140 characters, so it has room for the RT @YOURTWITTERNAME before the post.

3. Keep Those Links Short Too

Considering you only have 140 characters (well, 120 now that you read the previous one!) you don’t need 90% of those to be taken up by a long link. I use the link shortening system built into HootSuite (a program that preloads your Tweets) but you can also use the website bit.ly to shorten your links.

4. Keep Your Eye on Keywords

Keywords are essential to being found on Twitter, because those are what people are typing into the Twitter search bar. Use Google Adwords Keyword tool to try and implement keywords into your tweets that are related to your niche. Using the hashtag feature (the “#” sign) will allow you to make sure your Twitter page is stocked full of good keywords, and will drive traffic to your Twitter profile.

5. Keep Your Customer in Mind

Always give your two cents on a subject, even if it’s just a retweet or link. You always need to be showing people how they can benefit from clicking on a link or reading your tweet. The reason they are following your business is so that you can fill a need in their life (with your product or service). When you are always keeping your customer in mind, and showing how they can benefit, they will start to trust your company a lot more. Always remember, someone’s favorite subject is usually themselves, so telling them how YOU can help THEM is essential.

6. Keep Coming Back to Lists

Top ten lists (or top 8 like this one) always get people’s attention. Try and use as many lists as possible when you’re building content for your tweets. They are generally short and to the point, and give people the most information that they can handle in a short period of time. My links to lists are always clicked on a lot more than any of my other links.

7. Keep Your Followers Engaged

Customer engagement is a big part of using Twitter, and people love to interact and offer help online. Any time you can ask questions, or comment on someone else’s link/question will make your followers more aware of you. Keep in mind, social networking websites are designed to build and support communities of people. What are you doing to actually engage your customers, as opposed to just link posting?

8. Keep Your Personality

Most importantly, make sure that you are always posting from you. Don’t make your Twitter posts read like sales letters or PR campaigns, thread your personality into all your posts. You need to come off as a real, down-to-earth person in order for people to connect with you. When you let your personality shine, people will be much more drawn to you than just posting a list of boring Tweets. This also goes for copy and paste DM, and trying to sell someone on something (even if it is just to follow you on Facebook) when they decide to follow you. People can see through copy and paste messages, and you aren’t helping anything by using them.

So there you are. Remember these “Eight Keeps” of Tweeting, and you’ll improve user interaction, and attract more followers.

Dougles Chan is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individuals to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com

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How to Build and Grow Your Business Successfully using Twitter

twitter-business-marketingIn the past couple of years Twitter has gone from an insignificant “instant messaging” site to a rapidly growing social network. Even now the number of tweets posted on Twitter per day is STILL growing. This is great news for us Internet Marketers out there, because with great growth comes great opportunity. To maximize this opportunity and grow your business with Twitter and here are six things you MUST do:

1.) Remember Twitter is a social network – The worst way to attempt to make money with Twitter would be to tweet out nothing but affiliate and biz opportunity links…..Don’t do it, you will be labeled a spammer and Twitter will deactivate your account.

2.) Keep A 90/10 Ratio For Your Tweets – 90% of your tweets should be useful information and 10% of your tweets can be about business (affiliate links, business opportunity links, etc…).

3.) Fill Out Your Twitter Profile Completely – This should seem like a no-brainer, and I hope it is, but a LOT of Internet marketers don’t do this. Completely filling out your Twitter profile means that you have a picture uploaded, a short bio, and a link to your website or blog.

4.) Build A List Of Targeted Followers – One of the great things about Twitter is that you can see “who is following who”. Meaning that you can find some of the “big names” in your niche and see who is following them and then turn around and follow the same people. This is great because the people who are following the leaders in your niche are obviously qualified prospects. So the quickest way to get a list of targeted followers is to find the leaders in your niche, and follow everyone who is following them (Don’t worry if this sounds HUGELY boring, you can software do this automatically for you…see below)

5.) Get Noticed By Your Followers – Pay attention! This IS the most important step! Every day it seems that the amount of people trying to make money with Twitter is growing and growing. You would think that this would be a disadvantage for you……it’s NOT! Here’s why: Most people who are “trying to make money with Twitter” have NO clue what they are doing. Therefore, when someone who DOES know what they are doing and provides value to their followers, they get noticed and paid attention to even more!

Here are three steps to get “noticed” by your followers:

  • Obey the 90/10 rule and as part of your 90% of non-business related tweets, make sure you are providing value. Don’t be afraid to tweet out a link to someone else’s blog post that was helpful, or an article you just read. By providing value to your followers they will pay attention to you and be much more inclined to click on links when you ARE selling something
  • When you post a business or “sales” tweet, go for the soft sell…..In other words; don’t tweet out “Great Business Opportunity, Pays 5 Levels Deep, I Get Your First Two For You”. People are sick and tired of seeing crap like that on Twitter. Instead, tweet out something like this “Looking For Business Partners -Part Time, Full Time Great Opp For Right Person” The first tweet may sound better, but I guarantee you that you will get more clicks to your link with the second tweet. Twitter is a social network and people don’t like being “hard sold” in social media.
  • Respond to ALL direct messages for as long as you can. Up until you get to about 20,000 followers, it should be your goal to respond to all non-spam direct messages. If someone sends you a DM and asks you a question, respond back to them. Build a relationship. People pay much more attention to other “tweeple” they have interacted with. The more people you can build relationships with the better your results will be.

6.) The final tip to make money with Twitter is this…..Give it time! — If you already have a Twitter account with a bunch of targeted followers then success will come quicker for you. However, if you are just starting out, expect to take about 3-6 months to build up a healthy loyal Twitter following.

Dougles Chan is the author of Financial Success in Recruitment IndustryRecruitment Consultant Winning Formula & Job Seeker Power Manual. He is the advisor for his clients who want to push their company or agency to a higher level. He mentors and trains individuals to personal success in recruitment business. He can be contacted at @ (65) 93880851 or email to dc@dougleschan.com

 

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What to Really Tweet About When You are Using Twitter

tweet-guru-marketingNew to Twitter and not sure what to tweet about on Twitter? Well, then you should learn few basic ground rules about twittering around. First, you must understand that you can achieve various goals by tweeting about specific things. The way in which you tweet, has got lot to do with when promoting your business identity.

As a business promoter, if you try to prove other’s business inferior and yours to be superior, it may be considered as a bad tactic. However, there are several other things that you must keep in your mind while you Tweet.

The next big thing that you must keep in your mind, whenever you wonder what to Tweet About on Twitter, is not to Tweet evil and offensive words. You may be frustrated and furious at something, or you may be high after a couple of shots of Tequila, but Tweeting evil is by no means an acceptable way to express your disgust. Remember, there are many people that see these Tweets at a time.

This will harm your personal rapport and it may reduce your followers to a good extent as well. So, before you really learn what to Tweet About on Twitter, you should try to learn what not to Tweet about on Twitter!

Remember, as a business promoter, you must be extremely careful in selecting what to Tweet About on Twitter. On one hand, you can impress your potential customers and ask instant feedback for your future campaign, but on the other hand, one wrong move can badly hamper your business image and distract your customers from believing in your business plans and moves for good!

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If some past-time and social networking is all that you intend to do, then you don’t need to think what to Tweet about on Twitter, as it will hardly make any difference. However, in any case, remember not to Tweet any duplicate info, because nobody wants to read plagiarised content.

tweet-masterUpon doing so, your followers may run off, and the impact of your opinions may reduce as well. Folks might consider you to be a spammer, or they might just conclude that you don’t have enough knowledge on the subject, so you tweet around plagiarised content.

Furthermore, if you happen to be a very renowned entrepreneur or business owner, folks might be deeply interested in your personal life. In such cases, Tweeting 70-80% about your personal life, and squeezing in some handy business promotion within the rest 20-30% tweets may turn out to be quite successful. While people try to learn more about your personal life, whatever little you write about business in an informal way will also be read-about with equal interest as your personal info.

On the other hand, not too many will really bother to look at whatever you tweet if you try to promote a relatively new brand in a spammy way. You must understand that each and every Tweet of yours really counts a lot.

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Dougles Chan is the recruitment Guru ,a Personal Mentor, Business Adviser and also a Internet Sales Mentor that assist clients in their business needs in recruitment and sales, specialised in creation of sales, leads and traffic in many industries including employment agencies, advertising agencies, gifting industry, education industry, training industry, software industry and many others. His clients comes from Singapore, Australia, United Kingdom, USA, South Africa, Germany and many other countries.

He is the author of Job Seekers Power Manual and recruitment agency manual – Financial Success in Recruitment Industry which had received tremendous praises from job seekers and CEO and Directors of companies all over the world.

If you are seeking for someone train and mentor you or to brand and create more sales and generate leads for your side, you can speak to Dougles Chan to see how you can use the latest techniques and technology to your advantage. He will be able to blend in the most effective way with the least cost to get things done at the shortest time. Dougles can be contacted at dc@dougleschan.com or you can contact him at +(65) 93880851

What to Tweet About | Social Media to Promoting Articles | Use Twitter Effectively | Twitter for Marketing Twitter for Branding | Twitter Custom Background | Are You a Twitterpated | Integrate Twitter with WordPress | Business with Twitter | Twitter for Sales | Find Good Twitter Followers | Celebrities Using Twitter | Get 500-1000 New Twitter Followers

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