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Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what’s known as the promotional mix. In this video I’ll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.

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  1. Hello I have a really IMPORTANT question; when deciding about my promotion mix for a particular product should I choose ONE of the 4 different types?or I should include them all and decide among their different types?

  2. This is great, but it confused me because in our book it was stated that there are 5 major promotion and the fifth was the Direct Marketing, is direct marketing a new type of promotion? thankyou and this video really helps my report a lot.

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