I define Facebook Organic marketing as managing a client’s Facebook posts. It should also include boosting posts, and you may also extend to pay-per-click ads (although FB PPC is strictly a different channel).
A lot of businesses and brands have jumped on social media, thinking “We must have a social strategy!” when really there’s no strategy at all. Social media is one of the most commonly misunderstood and misused channels.
So, Facebook may be good for you if: