Joe Polish on The Keys to Marketing Your Business – with Lewis Howes

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This is audio podcast number #294

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1:55 Importance of Understanding Marketing
3:35 Donald Trump: Master of Communication
4:47 Key Principles to Get Started in Marketing
6:54 Write Sales Letter
10:43 Education Based Marketing
14:29 Invest in Copy Before Design
17:00 You can have an ELF Business or a Half Business
18:28 One Book to Buy and Read?
19:48 Joe Polish 3 Truths
21:50 Joe Polish Definition of Greatness

Today I speak with Joe Polish. Joe is the Founder and President of Piranha Marketing Inc. He is also the creator of Genius Network® Interview Series, founder of Genius Network® (aka The 25K Group), and co-founder of, and, two highly popular podcasts on iTunes.

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