People tell me they have an incredible idea all the time.
The next best thing or the next best app and most of the time I’m not sold because of how they’re presenting their product.
Persuasion is the biggest predictor of your success.
The ability to show people your perspective is important whether you want to make a million dollars, improve socially, or get a promotion at your job.
Charlie Munger talks about the 25 cognitive biases that dictate how people make decisions. You can use these 25 cognitive biases in your favor.
Here are just two…
1. Association or Likability Bias.
60% of what makes people decide is not what you think or say, it’s about how people perceive you.
What’s the other 40%?
30% is the process you use – the order that you present things. This is the strategy part.
10% is what you’re actually selling, which makes up a minor part of how people decide.
2. The story in people’s heads
All humans are like a movie theater and they are projecting a movie in their minds. It’s their perception of life.
To move people and actually convince them is difficult and takes a lot much money.
You must market your vision to the story that’s already playing in people’s heads. It’s important to find people with a story that’s aligned with what you do.