With more and more graduates joining the workforce, there exists a much-needed avenue where demand and supply for the right set of skills can connect. That’s where recruitment agencies enter the picture. But like any other company, these agencies have to establish their own brand.
Think of your agency as a product. Every product has to have a brand that sells. A good brand will attract quality customers, repeat customers. A bad one, on the other hand, will attract the worse of the bunch. Or worse, it will not meet its target sales at all. A recruitment agency is similar to that. To be able to succeed in the industry, you need to have a good strategy in place. That is branding.
Still not convinced?
Here are 5 good reasons why branding is essential to your agency.
1. Focus. You’re not just any recruitment agency. You are the recruitment agency for a specific industry and for a specific set of top level positions. You don’t need to heed the call of every client. Carefully identify in what niche you would want to belong. That way, you can concentrate in studying the needs of these clients. There is no greater bargaining power than your specialization.
2. Rich portfolio of candidates. You’ll get to cultivate a set of potential candidates. A good brand will naturally attract good candidates. You get to screen them and maintain the good ones. You don’t need to chase after them or fear that they’l fall for some other agency. If they believe in your brand, they would want to stay with you. They’ll even compete to get your nod on their skills and talents. They’ll be the ones to persuade you that they should be your top choice and not the other way around.
3. Repeat clients. You don’t need to pitch your services to clients all the time. A good brand will make you sell without the need to advertise. As long as you live up to your brand and reputation in every deal then, you won’t have any trouble getting repeat clients.
4. Established trust and confidence. Branding is one of the best ways to sell your agency. It influences the decisions of clients. They will choose you over the others. Even for first time clients, they will choose you because you already have the reputation to deliver. They already trust you even before you give your word that you’ll do your part on that deal. Do note that it takes time to build that trust and confidence. But good branding will get you a head start over your competitors.
5. More profits. All these will eventually lead to greater sales and thus, greater profits. Branding gives you an advantage over your competitors. You need not resort to price cuts just to seal the deal. Clients would want to get your service even at a higher price. Why? Because of your reputation. Because you already have their trust and confidence.
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