Success Strategies for Agencies to Sell Better and Faster
Many agencies clients ask me the same question again and again on “How to Sell Better and Faster,” and it seems that this is a very BIG problem in many agencies. Even the bigger players who already have a brand and presence are feeling the heat of selling and closing cases!
Basically, the rules are very simple: do the following steps, repeat the cycle, and you will be able to sell better and faster!
1) Create your brand
Get a logo, get a color theme, and ensure that whatever you do uses the same logo and color theme everywhere. A professional designer is the best choice for creating your professional logo. Yes, you can use someone who may not be a professional, but many times, what you get is not so professional, and the problem is that you may not even realize it because you will not have the knowledge to make that judgment. Don’t save that few bucks and ruin your brand….it pays to get a good designer—trust me on that!
2) Let as many people as possible know about your product
You have a great product or service, but if there is nobody to spread your message, then your product and service will not be sold, right? Tell your suppliers, friends, relatives, parents, ex-classmates, etc. Apple used distributors to sell their iPad and iPhones; they also use Internet and television to create instant branding and awareness. Don’t just use ONE channel, use proven multiple channels that are available. Regardless of whether it is paid advertising or free advertising, any quality advertising is good branding and awareness. You will need to start from somewhere…even if it is small.
3) Build the trust level
If you are not the brand APPLE, then you will have a tough time creating a level of trust. You can create a trust level using the following methods:
a) Ensure you are present in the important social media websites, such as Facebook, Twitter, LinkedIn, Foursquare, etc.
b) Ensure you have a great website, professionally designed.
c) Ensure you have a customer service hotline where people can call you. If you opt for an online chat customer service, that is also acceptable. However, a live human is always appreciated.
d) Your business name and address must be shown on your contact page.
4) The Strong Reason to BUY
You cannot expect people to go to your website and just click the BUY button or to just call you and give you their business. That does not work in real life,. It may have worked 10 years ago, but now you cannot just put a product and service there and expect people to buy it. There must be at least one benefit to buying from you, and the trust level has to be there, regardless of whether you are selling a $10 item or a high-ticket item. There must be a real reason to buy, plus the trust. If there isn’t any strong reason to buy, create one! If the trust level is not there, create it!
Follow the steps above and you will be on the way to create BETTER and FASTER Sales!