Presentation on how to 10X the Sales using SEO @ BNI Synergy Singapore

Clients Dougles Chan Had Worked With.

Testimonials 

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I’m happy to report today that I started a staffing company in August of 2015 and I generated $2.1 Million in sales in 2016. Thank you for your inspiration and tips.

Russell Liebowitz . CEO & Co-Founder, BroadStaff, llc

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Dougles has been an excellent social media partner for us. They delivered with professional aplomb and we will not hesitate to recommend them to anyone.

Victor Teoh . Group Managing Director, Recruitplus Consulting Pte Ltd. Award winning recruitment agency in Singapore.

jolyn Zheng

Dougles is one of the best digital marketing strategists in town. With years of consulting experience with businesses of different scales and types, Dougles provided great inputs and advises which are the invaluable sales boosters for my business.

Jolyn Zheng.

How to 10X Your Leads using Google SEO 

Hi, thank you for visiting my website – dougleschan.com, a website specialized in sharing tips to 10X your sales, business and leads. 

Having been doing Google SEO for almost 15 years already and had ranked over 20,000 keywords and ranked many top keywords in number 1 in Google Global (Google.com), Google Singapore (Google.com.sg) and many other Google countries domain. 

I am glad to have brought millions of visitors per year to many of my websites and my clients’ websites. I will show some samples to you below:

Below I will share with your some advance SEO tips to rank #1 in Google that will be helpful to:

1) Long article – 1901 words or more to be exact.

In order to have a respectable ranking, your article on your website needs to have good content, having said that, it needs to be of plenty of substances and length.

There have been extensive research by my Singapore SEO team and apparently the total number of words within a page that you want to optimise need to have at least 1901 words.

Anything less than that will not be too respectable.  

2) Content marketing  – Using 19 as a reference

So you have a great content, 1901 or more words on that page, and walah!

You are going to be ranked in the first page of Google.

Hold your horse, my friends.

Having 1901 words is only the first requirement, the next step you will need to use this ratio:

1: Content creation, using the ratio of 1

9: Content marketing, using the ratio of 9

Part 1 (Time) – If you are spending 5 hours of your time writing the content, the you need to focus 5 x 9 = 45 hours in content marketing

Part 2 (Money) – If you have spend $1,000 in creating the content, then you will need to spend another $9,000 in content marketing

So you might ask, what do you really need to do in content marketing?

Content Marketing Strategies

  1. Email marketing, email to your clients, past clients, potential clients on what you have, let them visit your website and impress them.
  2. Social media sharing, such as Facebook, Linkedin, Twitter, Instagram, etc
  3. Social sharing in Google +, this is HUGE, respect it.
  4. Social sharing must be shared with the correct group of people, the more focus the better.
  5. Send msg, whatapps, Line, Wechats, Vipers, etc, let your friend go to your website by providing a short write-up with a URL
  6. Advertise, online, offline, paid, free and other methods of advertising works too.

3) Backline Creation – Pay ZERO focus on it.

Well, all the SEO experts and SEO consultants always said that to build quality backlinks to your own website, but here is what I can offer to you.

BUILD NO BACKLINKS AT ALL. (Stop doing all the dirty works that will damage your SEO ranking)

The more backlinks you create for your website, the more it will harm your website, the reason is that Google knows you are the one creating the backlinks. (Or your team is doing SEO)

Wait, read my words carefully, I am saying – Do not create your own backlinks, it does not mean backlinks are not important.

It is, but only when backlinks are done by OTHER PEOPLE – NATURALLY, then it will be good for your website.

So here is the deal – Backlinks create by you or your own team or even done by other SEO agencies will not bring you anywhere.

Backlinks created naturally by other people that have no relationship with you will bring you to the top.

4) Make Google LOVES Your Website!

The idea of Google is to bring the best RELEVANT information to the users.

So if your content is not relevant and nobody likes it and nobody pays attention to it, even if you forcefully push it to the first page, it will not stay there for too long.

Google will respect your website when you have relevant content that are liked and loved by many people.

And if your content has over 1901 words and every sentence is good data and information, your website will be very respected!

5) Backlink your website to other websites too!

Yes, it is not all about your website, your content, your brand.

If it is relevant, and if the user needs to make reference to another website, be generous and link it to the relevant website.

For example, if nobody knows what is content writing, I will put a link directly on the key phrase “content writing” and link it to a relevant website that explains what is content writing.

If you notice in my entire article, I also link some key phases to another website, this is sending “SEO Juice” to another website, in traditional SEO marketing, it is not recommended.

My point now is that if you are educating your readers in the most simple and yet informative way, the readers will love it and likely to bookmark your page, read further, like it, share with other friends and they may even send a backlink to your webpage.

The high influencer websites that you have linked to may also take notice of your link and visit your website and you never know if your content is so good that the high authority website may create some links back to your website.

Hence, the benefits of linking to other website are by far more beneficial than just trying to keep all the link juice to yourself.

The more you give, the more you will receive.

6) Visual SEO

The more relevant graphics you have on your webpage, the more interesting your webpage is going to be, remember that more people are a visual person, they like to see graphics that illustrate your points.

Having visual also makes your webpage have more depth and will let user believes that you have actually spent more time and effort to create a better content for the readers.

Pictures give great backlinks – Yes, for example in Pinterest.com, it is a social media where people can pin to their Pinterest account and every PIN itself is a link!

Just for your information, Pinterest is generating so many links for my website dougleschan.com in some topics that some of the top keywords are already ranked top 3 in Google without me doing anything!

7) The CTR. It Matters!

So when you search Google for specific information, do you click on ALL the websites?

Not really, so which websites do you click on?

Likely the most interesting and more relevant websites to your search teams, isn’t it? 

So your Title and descriptions of the web-page ought to be interesting and related to what the users are searching for.

So what does it matter, you will ask?

The more people click on your website in Google search, it is telling Google that your website is actually more relevant and potentially important for the users, hence, directly telling Google that your website content can be good.

So if your CTR (Click through rate) is higher than your competitors, the better your “points” are. 

So Google will automatically push your website slightly higher in terms of ranking and the process will continue until it reaches a saturation point. 

Of course, have a good title and description are important, but if the content of your website is not to an expectation of the Google users, then it will backfire, what you have done in point 7 will actually hurt your ranking and it will plunge further down. 

In this case, we will have to look at DWELLING time…..  read on over here for more Google SEO tips.