What is SEO?
In is the process of Search Engine Optimization.
In SEO there are basically split into 2 processes, the on-page SEO and off-page SEO. This will be the actual process and it will be on-going basis.
It is a process that makes your website to be favourable to Google Spider and real human so that they will like your website and in the process, your ranking of your website will be push higher in Google search engine so that it will be seem by more people basing on a specific search words.
Do take note that SEO is an ongoing process.
What is an SEO Expert – An SEO Expert is person that has very good knowledge about SEO in digital marketing and able to help and make the website to be ranked on the 1st page of Google Search Engine.
Generally, they should have many years of SEO hands-on experiences in ranking websites to 1st page of Google.
How much Salary can an SEO Expert gets in the Digital marketing industry?
Generally, in the first world country, we will be able to see an SEO Expert who is working for a company be getting US$50,000 to US$100,000 per year (OR MORE).
If the SEO expert is having his own SEO agency in the digital marketing industry, the person should be able to make easily USD$100,000 of sales per year. Basically, there is no limit on how much an SEO expert can make in terms of sales when they operates their SEO agency.
How to become an SEO Expert in the digital marketing field:
1) Fairly Solid Foundation in SEO Knowledge
Have a solid background in terms of knowledge in SEO, more importantly, the latest methods of SEO and strategies.
2) Years of Experiences
A hand-on SEO experiences of at least 3-5 years optimizing websites
3) A Doctor of SEO
Have some experiences in “healing” a problem website. Meaning that they are able to help a problem website to fixed their SEO technical problems
4) Expert in Keyword Research
Have a clear understanding that ranking high with the correct keywords are important.
5) Upgrading and Updated
Constant upgrade themselves every 6 months to learn new SEO techniques and strategies, understands the basis of why Google change their formula very often.
6) A Detailed Person
They should have a passion for numbers, meticulous and detailed in nature.
7) Somewhat Introvert
More SEO experts are introvert by nature as the job scope itself is very hands-on. However, there are SEO experts that are pretty extrovert too!
8) Good Knowlege of SEO Tools
Must know many SEO tools, the basic like Google Console, Google Analytic, SEMRush, Rank Ranger, SERanking, etc
9) Basic html Knowledge
Good to have html knowledge, but not really very important
10) Technical SEO or Sales SEO?
You will need to define what kind of SEO expert you would like to be, a technical SEO expert or an SEO consultant that focus more on relationship building. Or even a combination of both.
Becoming an SEO expert is not just about taking a video course online and you are an SEO expert, you will need to gather alot of hands-on experiences in many industry so that you will have the SEO experiences. SEO books, blogs and videos are good for knowledge, you will still need to experiences in it.
Anyway, I wish you the best in your SEO career to become an SEO Expert!