Have you been struggling to improve traffic to your LMS landing page with unsatisfying results? Well, maybe you should go back and modify your landing page SEO after you’ve read the following tips.
With so many LMS companies emerging, the industry has become more competitive. You want to have the most important details about your service and maybe get some conversions from your landing page. SEO is an important part of content marketing and it does count when measuring conversion rates. Most people will write content for search engines, forgetting that the content is meant for human users. This may not be so helpful when you are trying to appeal to your prospects. There are a few tips, however, that will assist you in getting your desired results in terms of driving traffic to your landing page.
1. Engaging Content
You have to explain the services you are offering to your prospect compelling enough. As always, content is king to any digital marketing campaign. This means that in order to drive more traffic to your landing page, you will have to create compelling and straight-forward headlines to your campaigns. The headlines should be suggestive and contain your chosen keyword. This will give the user the insight to visit your site for more information. Your content should be strategically flow of information and genuine. Your prospects should be able to understand your services and terms clearly before sign up with you. Your headlines should also be precise.
2. Understand your target audience
Depending on the field you are in, you will be able to understand the people that are likely to be interested in your services. For instance, you may be a recruitment company which makes job seekers, graduates and people seeking career advancement are a huge part of your target audience. Once you have this sorted out, you will be sure what content interests them. Again, in every industry, consistency in content marketing is key to any successful campaign.
3. Direct Call-to-Action
In order for your potential clients to sign up or buy your products, you should ask them directly. This means that when you are running an ad, include a link with a command on it. For instance, if you are trying to get people sign up for your online Digital Marketing course, you may include the following;
“If you want to upgrade your digital marketing skills, click here to learn more.”
This way, you are not only telling your visitors to click onto your landing page but you are also letting them know why they need to click on your ad.
Again, this line should always contain your chosen keywords/phrases as a way to improve your SEO.
4. Choose Keywords Keenly
Keywords are still super crucial in terms of SEO marketing. You may look at the websites in your niche for similar keywords but this doesn’t mean that your content will drive more traffic to your site. It is important to be unique but at the same time relevant. That being said, you may consider using keyword trackers online to help you identify relatable keywords to your industry. You may also want to include your keywords strategically in text, title tag, Meta description, and header tag. However, use your keywords sparingly throughout your text.
5. Optimize your Images
Like in any content marketing images are important in driving traffic. Visual content has become more popular over the years, with people embracing the culture. Images and videos are becoming popular in content marketing. You may consider putting descriptions, featuring your chosen keyword, alt tags and image title. This will enhance the relevance of the image.
One last tip; your landing page should contain all the relevant details that your prospects are looking for. This means that it should contain your product/service detail, benefits and contact details. This page should also feature contact form or sign up form above the fold. This means that these details should be visible without the user scrolling.
In conclusion, great SEO will drive more traffic to your landing pages, improving your conversion rate. You will be able to stand out if you outline your services clearly, stating the benefits of using your service and being genuine about it all. For instance, you may want to include your strong selling point e.g there is certification upon completion of a particular course with your LMS. Sharing content on social media is also a way to drive traffic to your landing page.