Today, I will be sharing about how to use Google for your website and I have been doing Google SEO for almost 15 years already and had ranked over 20,000 keywords
And ranked many top keywords in number 1 in Google Global (Google.com), Google Singapore (Google.com.sg) and many other Google countries domain.
I am glad to have brought millions of visitors per year to many of my websites and my clients’ websites. I will show some samples to you below:
Below I will share with your some advance SEO tips to rank #1 in Google that will be helpful to:
Index – 10 Advance Google SEO Tips to Rank #1 in Google.com
6) Visual SEO
9) The FOCUS
11) Do you REMEMBER?
1) Long article – 1901 words or more to be exact.
In order to have a respectable ranking, your article on your website needs to have good content, having said that, it needs to be of plenty of substances and length.
There have been extensive research by my Singapore SEO team and apparently the total number of words within a page that you want to optimise need to have at least 1901 words.
Anything less than that will not be too respectable.
2) Content marketing – Using 19 as a reference
So you have a great content, 1901 or more words on that page, and walah!
You are going to be ranked on the first page of Google.
Hold your horse, my friends.
Having 1901 words is only the first requirement, the next step you will need to use this ratio:
1: Content creation, using the ratio of 1
9: Content marketing, using the ratio of 9
Part 1 (Time) – If you are spending 5 hours of your time writing the content, you need to focus 5 x 9 = 45 hours on content marketing
Part 2 (Money) – If you have spent $1,000 in creating the content, then you will need to spend another $9,000 in content marketing
So you might ask, what do you really need to do in content marketing?
Content Marketing Strategies
- Email marketing, email to your clients, past clients, potential clients on what you have, let them visit your website and impress them.
- Social media sharing, such as Facebook, Linkedin, Twitter, Instagram, etc
- Social sharing in Google +, this is HUGE, respect it.
- Social sharing must be shared with the correct group of people, the more focus the better.
- Send msg, whatapps, Line, Wechats, Vipers, etc, let your friend go to your website by providing a short write-up with a URL
- Advertise, online, offline, paid, free and other methods of advertising works too.
3) Backline Creation – Pay ZERO focus on it.
Well, all the SEO experts and SEO consultants always said that to build quality backlinks to your own website, but here is what I can offer to you.
BUILD NO BACKLINKS AT ALL. (Stop doing all the dirty works that will damage your SEO ranking)
The more backlinks you create for your website, the more it will harm your website, the reason is that Google knows you are the one creating the backlinks. (Or your team is doing SEO)
Wait, read my words carefully, I am saying – Do not create your own backlinks, it does not mean backlinks are not important.
It is, but only when backlinks are done by OTHER PEOPLE – NATURALLY, then it will be good for your website.
So here is the deal – Backlinks create by you or your own team or even done by other SEO agencies will not bring you anywhere.
Backlinks created naturally by other people that have no relationship with you will bring you to the top.
4) Make Google LOVES Your Website!
The idea of Google is to bring the best RELEVANT information to the users.
So if your content is not relevant and nobody likes it and nobody pays attention to it, even if you forcefully push it to the first page, it will not stay there for too long.
Google will respect your website when you have relevant content that are liked and loved by many people.
And if your content has over 1901 words and every sentence is good data and information, your website will be very respected!
5) Backlink your website to other websites too!
Yes, it is not all about your website, your content, your brand.
If it is relevant, and if the user needs to make reference to another website, be generous and link it to the relevant website.
For example, if nobody knows what is content writing, I will put a link directly on the key phrase “content writing” and link it to a relevant website that explains what is content writing.
If you notice in my entire article, I also link some key phases to another website, this is sending “SEO Juice” to another website, in traditional SEO marketing, it is not recommended.
My point now is that if you are educating your readers in the most simple and yet informative way, the readers will love it and likely to bookmark your page, read further, like it, share with other friends and they may even send a backlink to your webpage.
The high influencer websites that you have linked to may also take notice of your link and visit your website and you never know if your content is so good that the high authority website may create some links back to your website.
Hence, the benefits of linking to other website are by far more beneficial than just trying to keep all the link juice to yourself.
The more you give, the more you will receive.
6) Visual SEO
The more relevant graphics you have on your webpage, the more interesting your webpage is going to be, remember that more people are a visual person, they like to see graphics that illustrate your points.
Having visual also makes your webpage have more depth and will let user believes that you have actually spent more time and effort to create a better content for the readers.
Pictures give great backlinks – Yes, for example in Pinterest.com, it is a social media where people can pin to their Pinterest account and every PIN itself is a link!
Just for your information, Pinterest is generating so many links for my website dougleschan.com in some topics that some of the top keywords are already ranked top 3 in Google without me doing anything!
7) The CTR. It Matters!
So when you search Google for specific information, do you click on ALL the websites?
Not really, so which websites do you click on?
Likely the most interesting and more relevant websites to your search teams, isn’t it?
So your Title and descriptions of the web-page ought to be interesting and related to what the users are searching for.
So what does it matter, you will ask?
The more people click on your website in Google search, it is telling Google that your website is actually more relevant and potentially important for the users, hence, directly telling Google that your website content can be good.
So if your CTR (Click through rate) is higher than your competitors, the better your “points” are.
So Google will automatically push your website slightly higher in terms of ranking and the process will continue until it reaches a saturation point.
Of course, have a good title and description are important, but if the content of your website is not to an expectation of the Google users, then it will backfire, what you have done in point 7 will actually hurt your ranking and it will plunge further down.
8) SEO Dwelling Time
So what is dwelling time? Dwelling time is the total time a user stays in your website or webpage, the longer the Google user stays, the longer the dwelling time is, and Google actually calculate the total time as an average to tell them how important your website is.
Remember I was mentioning about the 1901 words?
Now you are getting the idea?
The more words you have, especially it is of good quality and interesting, the longer the Google users will stay.
Do you know that you are at point 7 now and how much time you have dwelled in this article?
Probably a couple of minutes, and you have told Google that this page is important.
And the ranking for this page will be pretty respectable.
This is how you give quality information to the users, at the same time build your ranking and branding.
Next, we move on to point 8, which is the FOCUS POINT.
9) The FOCUS
Do you know that my website used to have over 10,000 posts of almost everything under the sun?
I realized that I was doing the wrong thing, although I am getting over 1 million visitors every year, I am not focusing enough.
Hence I deleted the 10,000 posting (Super ouch!) and refocus on one SINGLE thing.
And dougleschan.com will only focus on SEO and Digital marketing and related topic, nothing else.
So my purpose is that I need to focus, to tell other people I am the master of SEO and Digital Marketing
And to let Google knows that they are ranking dougleschan.com correctly related to SEO and Digital Marketing
And more importantly creating a brand that anything related to SEO, SEO Singapore and Digital marketing, digital marketing Singapore, I am the number one choice for Google.
This is a very important lesson I have learned, being LASER FOCUSSED.
So if your website has a lot of many other things, I would encourage you to realign them and FOCUS on ONE topic or ONE industry that will give value to the Google users who has the vast interest in digital marketing and SEO.
With FOCUS, then you will get results.
10) Giving Values to Users
I learned the exponential value of GIVING 20 years ago, most people and businesses have this mentality that a potential needs to pay first to get a service or product but personally, I think this is a must better way.
That is by giving and expect nothing in return.
So to get different results, I use different methods, I give value to all my clients, even people who are not my clients.
I will give them the value.
So when a non-client become a client, I gave them even far much more that they will be overwhelmed!
A good example is that many years back, I am referring plenty of new potential business to companies (they are not my client) and I have referred them over 10 new businesses that easily add up to $20,000 to $30,000 worth of value.
Then 6 months later, the boss of the company called me and told me that they have terminated the service with their SEO Agency and asked me if I am open to help them in their SEO ranking.
I told them I am glad to assist them in their SEO services.
And now, today is already the 4th year the clients are with me and I have helped them to ranked 5 of their websites to be top 3 in Google Singapore.
Each of their websites is attracting thousands of visitors every single that and their revenues have skyrocketed to millions of dollars.
The rest are history.
Coming back to the GIVING part, in this article, if you realized, I am putting in plenty of valuable information and if you were to use some of them, you will likely to rank very well in Google and potentially can make money if you are doing business.
If you are looking to brand your company, it will be also very useful.
I could easily charge a few thousands of dollars per person if I am doing the training on SEO which many people are doing right now.
The value I am going to get from my contributing of these amazing value for free will be far much more than just a few thousands of dollar because I am a strong believer of GIVERS GAIN, quoted by Dr. Ivan Misner, who is the founder of Business Network International @ BNI.com
Yes, in order to rank well in Google, you need to give plenty of values to your readers
Your readers will likely not just appreciate your giving of information, data and case studies, they may also LIKE them, SHARE them, COMMENT on them, backlink to your website, mention your website in their social media.
This will directly help your website in terms of your Google ranking.
If you notice, I focus quite a fair bit on social sharing and using other peoples natural backlinks.
End of the day, it is still back to user experiences and if one does not have good user experience, especially in content, your ranking will never reach the top.
11) Do you REMEMBER?
When you read a long article, do you really remember most of the things they have written?
Most people are not able to remember many of the important points that the writer is given so your role will be to provide the easiest and memorable information to the reader.
Somethings there is a need to repeat certain things a few times.
For example, when I gave a presentation to Singapore BNI – Synergy Chapter as I am representing as an expert in SEO in that chapter.
And my showcase was given 10 minutes to present, and after the showcase, everyone remembers 4 numbers:
And I break down “1901” into sub-categories so that everyone is able to digest the information easily.
Ask any of the BNI Synergy members and they will be able to remember the event and what is SEO and how to rank well in Google using 1901.
Hence, the point I am trying to derive is this:
The easier the users are able to remember, subconsciously they will continue to come back to your website for more related information they are looking for;
And this not just increase your loyalty to your website, you will have returning visitor and potentially more referrals to more people to your website.
When more people who have the interest on what they are looking for, they will stay longer in the website, in turns, it gives Google the signal that your website is filled with good content and the “Dwelling Time” is longer!
If you notice, I have actually repeated same information above in this area, simply because I want you to remember.
Alright, I believe I have covered enough to make you a semi-expert in SEO, try some of the techniques above and let me know the results, do comment below and I will try my best to answer your questions.
Thank you for reading.
Dougles Chan, SEO Singapore Master | Digital Marketing Singapore Guru