The key challenge for 95% of the websites is that there are not enough relevant visitors, many are having less than 10 people visiting their website and eventually the amount of money that spend on create a wonderful website had gone down the drain because nobody actually visited their website.
Having been helping many countries client marketing their products and services for over 15 years, I would like to share some simple and yet effective tricks that will increase more visitors to your website.
Strategy #1 Spreading the Eggs
Many people actually use 1-2 online marketing strategies to market their products and services but I would like to stress that one should never put all their eggs in one basket, it would be best to spread them out into as many as 4-6 different platforms so that you can do the initial testing and see what are the better methods and later further narrow down to about 3 main marketing methods. Once you have done that, put all your resources into the selected ones.
Strategy #2, Massive SEO
If you were to do it correctly, you will have a big chunk of visitors coming from search engine itself, from Google, Yahoo, and Bing respectively. Don’t go for 10-20 keywords, it will not work very well in the long run, once Google changes its formula, at least 50% of the keywords you are ranking will be gone and you have to restart your optimization again.
For SEO, you will need to give it some time to rank well, for new websites, be prepared to wait 3-6 months before anything interesting will happen.
Strategy #3, Reverse content
If the content you are providing looks normal, then the problem is that the user likely not be too interested on it, hence they will not be keen to read further and share with their friends about it. Something it is good to go against the normal as long as you can justify them and back them with substances.
Strategy #4, Choosing the correct social media
Yes, it will help to a certain extent, something it will not help too…. As long as you do some testing, with various social media group such as Facebook, Linkedin, Twitter, Instagram, Pinterest, you will be able to track which social media will be more effective. After that, focus your energy and resources on them.
Strategy #5, It’s not about words
Remember that your content should not be always words, words, and words…. You can include photos, videos, places, music, and voices too…remember that the search engine searches everything, not just content.
Strategy #6, Constant sharing
You can have the best content, but if you are not sharing them or promoting them, the search engine will not even pick them up at all, remember that 90% of the world’s websites pages are not even indexed at all, because nobody talks about it….
Share them on social media, to your friends, emails, etc….
Strategy #7, Database collection
For every visitor to your website, you must find some ways to collect their information, especially their email address, you will need to constantly collect them so that you will have a sizable database so that you can email them with the latest updates. Remember that 20% of the sales of your business will likely come from this list…..
There are other critical marketing strategies for consideration; I will cover them in the next session…
An advanced marketing strategies article by Dougles Chan. SEO Master Shifu