1) Email Marketing is to INFORM. PERIOD.
If you have a $500 product to sell and you are expecting email marketing to help you to sell hundreds of units, you will be in for a disappointment. Email marketing is a tool to help you to reach out to potential clients and lead them to view your websites. When they are interested, they will make further inquiries with you, and there will be a salesperson or customer service to follow up with the potential clients. That will be the actual way of doing business.
2) Setting Your Expectations Right
Do not expect immediate responses from your email list. Under normal market average, it may take five to eight emails to the individual list before you see some responses. Of course, if your services and products are not what they are looking for, you can expect no response.
3) Target Marketing
It is better to send an email to 10,000 people who might be interested, than to 1,000,000 people who have no need or interest in your products or services.
4) Your Title Is Very Important
Always create an interesting TITLE so that it will entice the reader. Focus on THEM rather than YOURSELF. For example, if you are selling a service that can help to create new clients for them, do not talk about how cheap or how good your service is going to be; focus on how THEY can get new clients and sales from their point of view, not YOUR point of view.
5) Your Content
Remember point 3 about targeting the other party and their needs? Yes, the same principle applies here too. Don’t brag about how good your service or product is going to be, focus on what BENEFITS they can get from using your product and service.
Customers are NOT interested in your product or service at all; they are ONLY interested in their OWN benefits! Hence, talk about THEM, THEM and THEM only….
6) Should You Use HTML For Email Marketing?
If you have the technical knowledge, do use HTML, as it will look more interesting with graphics and animations. However, be aware that some companies’ email servers have an auto-filter system that automatically deletes emails with .jpg or graphics files.
7) Avoid Using a Web-Based Email Provider
There are many of these providers, such as Constant Contact, Icontact, etc. These are monthly subscription services that allow you to manage your own email lists. It is good in certain aspects, but you can always use your own non-web-based software that can stand alone and not depend on other parties.
When you are depending on other parties, there are always plenty of restrictions, and most of the time it is very expensive if you have a huge list in your database. I have been using stand-alone software for over 20 years, and it has never had any problem.
Email marketing is one of the best ways to reach out to potential clients fast, using the fewest resources. Using email marketing to convert potential clients into sales is one of the easiest and most effective methods of marketing. Imagine that, instead of using email marketing, you are using telemarketing to call 100 people every day compared to reaching out to 500,000 people in one day? I have been using email marketing for over 20 years and it is still going very strong (if you really know what you are doing). If you are still not into email marketing, you should be looking into it!