Why Your Recruitment Agency Website is Not Generating Enough Clients and Candidates
If the website of your recruitment agency has been in existence for some time but is not getting much traffic, something is really wrong. Do you know most of the recruitment agency website had hardly even 50 visitors per month, that is BAD, I mean really bad!
If you have spend thousands of dollars to get a website designer and time to make it looks good, I think you will need to spend more effort to make it really work for you.
Granted, when doing a Google search for “recruitment agency”, up came millions of results, which means that’s your competition for that particular phrase…
This is not meant to make you panic, but to emphasize that to stand out among your competition, you need to implement some tactics to bump up your Google indexing. Statistics show that traffic to websites after that first page of search results, take a deep dip.
Your goal? Get to that first page!
Intertwined closely with search engine optimization, is the branding, or personality of your online business. If your website is not generating activity, you may need to analyze what you’re “saying” to people – why are they not engaging with you?
Search engine optimization and online branding is not easy. But that’s why you’re reading this, right? Let’s learn.
#1: The design is outdated
If your website design has not been changed since 2010-2014, you may need to either update the theme if it’s a WordPress site, or get a new website. Styles can become outdated within a mere two years.
Not only do looks count, but the design will determine the amount of traffic you get. For instance, in 2017, people who access the Internet on mobile devices, overtook those who go online via a desktop. The shocking ratio is over 80% of them uses mobile to surf a website.
In response, Google recently changed it’s algorithms and websites who are not mobile friendly, will not show up in search results when users search via mobile.
If your website is outdated, it probably isn’t mobile friendly, which means you’re missing out on traffic. Check if your website is mobile friendly.
It’s also entirely possible that your entire website is not search engine friendly, which means it won’t be listed anywhere close to the first search page, and the consequence of this is again, minimal traffic if any at all.
#2: Your header is stupid
Somebody had to say it. Your header is stupid. The thing is, your website has about eight seconds to grab a visitor’s attention. If it doesn’t, well, why should they stay? There are other sites out there they can visit, where they’ll get exactly what they’re looking for.
Your tagline, or header, is the first element to be seen when people land on your website. It has a major job, and most recruitment agencies treat it as something that just has to be there.
But it’s the header that either makes your visitor stay. Or leave. Does your header immediately tell visitors how you can help them? If not, it’s time to toss it and get a new one
#3: The content is all about you
This has got to be one of most common problems online, and is not limited solely to the recruitment agency: making the website all about you, your business, your business’s needs, your business’s desires.
But your website should be completely centered on your audience, because that is what gets their attention. They don’t care about your organizational charts. They don’t care about your mission. They only care about how you can help them achieve their goals.
Be brutal. Go check your website as if you were your client. Ask yourself, “Will knowing this make me want to join forces with this recruitment agency?” You’ll find that possibly most of the content on your site is focused on your business, not on the goals of your readers.
The reason why this is important is because you want readers to hang around your site as much as possible, because it’s good for your search ranking (the longer people stay on your site, the more it helps you rank higher in searches).
#4: There’s no call to action
Every page on your website should encourage action…they’ve come to visit, so what one action do you want them to take?
A call to action is a final instruction for your visitor. You must have seen sign-up forms on other websites – in return for an email address, visitors are offered something free to download, or a 30 day free trial, etc.
The reason for this is that it’s rare for someone to come to a website and “take the bait” the first time, so if they leave their email address, you can keep in touch with them via value-add content, so when they are ready, it is your recruitment agency that’ll be in the forefront of their minds.
Add some kind of call to offer on each page of your website, even if it’s a simple, “get a free consultation” kind of offer.
#5: You don’t have a blog
Blogging is the hottest form of online marketing. In fact, it’s called “content marketing”, because it’s a way of selling without selling. Even ecommerce has jumped on the bandwagon.
In fact, websites that include a blog have about 434% more indexed pages. Put plainly, those websites stand a far better chance of being on the first pages of search results, which means more traffic for them.
The fact is, that the only way to improve your search ranking, is by adding regular and fresh content to your site, and blogging accomplishes this. This also helps to allow users to share the post content and potentially more people will be able to see your website.
Another common problem with the recruitment agency who blogs – other industries are just as guilty – is that the content is poor. It adds no value whatsoever for your audience.
The reason for this is:
- A lack of understanding about your target audience, so you don’t write according to their needs and desires.
- Poor writing skills.
Learn more about how to get blog traffic.
If your recruitment agency has gone online, but you’re not getting any traffic, or nothing’s “happening” on your website, it could be due to:
- The website design being outdated
- A header that does nothing to grab the attention of your reader
- Making the content all about your business and not about how you can help your visitor
- Not collecting email addresses from visitors
- Not blogging