Recruitment Marketing 101: https://www.talentlyft.com/en/blog/article/80/recruitment-marketing-101
Recruitment Marketing is the process of attracting and nurturing talented individuals to your organization by marketing to them.
The main goal of recruitment marketing is to drive individuals to apply to the open positions your company has available. Recruitment marketing is the earliest stage of talent acquisition.
Benefits of Recruitment Marketing
Some of the main goals of every Recruitment Marketing strategy is Candidate Experience and Candidate Engagement.
In order to attract candidates, companies use solutions offered by Recruitment Marketing platforms to better communicate their Employer Brand and Employee Value Proposition.