Having helped wedding videography Singapore business to do digital marketing for awhile, I notice a few trends that can be very interesting and will be worthwhile to pay some attention to it especially if you are in the business of wedding videography.
More Competitions – Apparently with a number of video courses available by skillfuture, the cost of taking lessons on how to be a good videographer is almost zero, with more people more knowledgeable, some will be venturing into videography as a form of side income or main business for themselves. Apparently, some will also become a wedding videographer or even learn photography to compliment as the type of clients are the same.
One Man Operation – Most of the wedding videographer will likely to be operating on their own as they do not have the budget to hire a full-time staff to help them, they could be lucky to hire a part-time wedding videographer to pair up together for the project but the chances are slim. Even if they are able to hire, the cost of hiring will be very high which also includes transportation and CPF every month.
Bigger Operation, Bigger Cost – As one of the biggest factor of operating a wedding videography business is the cost of operation, the rental of the office and the staff will be the killer, it will likely constitute about 70% of the entire revenue, hence, the owner, which himself is also a committed videographer, will be facing a challenge when the sales are not enough to cover the rental and staff cost.
More Savvy Wedding Couples – As the customers are usually young couples, they are pretty savvy in market prices and doing online research, hence, videographer who are still using traditional marketing will lose out the market share as many of them will use online to find the cheapest and best wedding videographer for themselves.
Top 4% of the Market – I also notice that the more popular wedding videographer players, who are at the top of Google search engine, are actually generating most of the industry revenue, hence the people who are not even listed on the first page of Google will unlikely have a piece of the pie of the wedding videographer revenue.
Not a Sales Person – I also take good notice that the videographer themselves are not salesperson, hence when they are being asked about their videographer services, they will feel extremely uneasy, failed to reply back or even simply ignore the calls! It is something very common in the industry though….LOL. Because of their introvert nature, they are not able to close many cases even though they may have alot of enquiries from the customers.
Passion vs Career – Many wedding videographer they themselves have tremendous passion on videography itself, however as the industry norm to work long hours, at the mercy of the wedding couples, it can be very hectic for the videographer themselves. Hence, usually, they do not last long in the industry and change trade after reaching a threshold point.
Are there too Many Wedding Videographers in Singapore?
When your search Wedding Videographers in Singapore or wedding photography you will be able to find easily hundreds or even thousands of videographers and photographers in Singapore and the number of people getting married is getting lesser and lesser every year.
For a wedding videography, photography business, whether they are doing
pre wedding videography, photography Singapore, actual day wedding videography, photography, engagement day wedding videography, photography or a combination of any of the above, they will find that it is quite tough to get new clients for their wedding videography and photography business.
Many wedding videography and photography business started on their website claims to be the best wedding videographer Singapore, affordable wedding videography, photography Singapore, cheapest one also! But when the wedding couples check on their prices, usually it may not be the expected rate the couples are looking for. In fact, the rates of the package can be easily a few hundreds to even tens of thousands of dollars….leaving the wedding couple confused and annoyed. even the so-called popular and trusted websites that lists down the rates of the wedding videography and photographery may not be as accurate as it seems, basically, the owner of the website just write for the sake of trying to attract more website traffic for their website.
As a whole, when the ratio of the videographer, photography and the wedding couple is not going to healthy, then I would foresee that more and more videographer or photography business will close shop in a matter of time, basically, many are not good marketing person or even a good salesperson, hence, there will really have time to close a good number of cases simply because the standard of living Singapore is way too high…In fact, if you are not living in Singapore, do you know that Singapore is actually the most expensive city in the entire world? And Singapore have been getting the awards for many years straight!!!
Anyways, going back to the videographer and photography thing, in my opinion, as the barrier to entry is not really high, any individual person who has some passion in videography and or photography or making money will be able to become a wedding videographer or photographer, or even both!
If you are thinking of doing so, I would suggest you will need to focus on the following areas.
Marketing, salesmanship, presentation, website design, social media marketing, search engine optimization, business networking and branding and some of the must-have things you will need to be pretty successful, I have not talked about the skills of the videography or photography yet! If you lack some of them, it can be trained and learn, it is still possible.