The following video and accompanying slides feature a professional presentation delivered by Dougles Chan to Singapore Management University (SMU) in Singapore. This session focuses on the strategic topic of choosing the right marketing platform in today’s rapidly evolving digital landscape. Drawing from real-world business experience, Dougles Chan explains how different platforms serve different objectives, audiences, and stages of growth. The presentation highlights key decision-making frameworks, practical evaluation criteria, and common mistakes businesses make when selecting marketing channels. It is especially valuable for entrepreneurs, marketers, and business leaders seeking clarity, efficiency, and measurable results in their marketing strategy.